Using Census Data for Business Planning and Market Analysis What About the Industries? Business / Industry Data Sets Texas Demographic Data User Conference Wednesday May 21, 2014 Presented by: Andy Hait and Kari Klinedinst U.S. Census Bureau

Outline  Census Bureau Economic Programs at a Glance (plus some Terms)  Economic Geographies – What’s Different  Economic Data in AFF to Profile the Texas Marketplace and Economy - Exercises  Other Data User Tools  Industry Statistics Portal  QuickFacts

Census Economic Data  Monthly and Quarterly Data  Leading Economic Indicators, like Monthly Retail Sales  Annual Data  Annual Survey of Manufactures  The Economic Census and Related Programs

Key Economic Programs Terms  NAICS (North American Industry Classification System)  Our primary data dimension  Establishments (vs. Companies, Firms, etc.)  Our collection/tabulation level  Employers (vs. Nonemployers)  EC only covers employer businesses  U.S. Code Title 13 and 26  Protects business privacy

Economic Geographies  U.S.  Onshore vs. Offshore areas  State  Statewide and Metro/NonMetro  Metro Areas  Counties (and equivalents)  Economic Places  Incorporated, CDPs, etc.  ZIP Codes

Our Scenario  Interested in creating a comprehensive profile of the economy (and businesses in) Texas to help promote economic development in (and attract other businesses to) the state.  Latest data for employer businesses  Impact/importance of small businesses  Helping businesses with more detailed data  Impact/importance of minority- & women-owned businesses

American FactFinder

Finding the latest data available for employer businesses  Steps  Use Advanced Search  Select our Geography  Select the Industries to View  Filter our Results to the Latest Year

The Results

Employer Businesses

Comparison to the Nation

Comparison to Metro Area

Comparison to All Texas Metros Geographic area name 2011 Number of establishments Number of employees Annual payroll ($1,000) Annual payroll per employee ($) Dallas-Fort Worth-Arlington, TX Metro Area141,0692,566,469127,846,44549,814 Houston-Sugar Land-Baytown, TX Metro Area123,7842,218,263124,897,99856,304 Austin-Round Rock, TX Metro Area41,924653,61731,582,57248,320 San Antonio, TX Metro Area40,516731,66528,808,08139,373 El Paso, TX Metro Area13,494210,2006,254,41129,755 Geographic area name 2011 Number of establishments Number of employees Annual payroll ($1,000) Annual payroll per employee ($) Houston-Sugar Land-Baytown, TX Metro Area123,7842,218,263124,897,99856,304 Midland, TX Metro Area4,65565,6893,587,99854,621 Andrews, TX Micro Area3454,577229,64650,174 Borger, TX Micro Area4786,372319,46650,136 Dallas-Fort Worth-Arlington, TX Metro Area141,0692,566,469127,846,44549,814 Change Geographic area name # Chg% Chg# Chg% Chg# Chg% Chg Number of establishments Number of employees Annual payroll per employee ($) Houston-Sugar Land-Baytown, TX Metro Area3,2422.7%-13, %6, % Midland, TX Metro Area2545.8%3,3165.3%14, % Andrews, TX Micro Area3410.9% %11, % Austin-Round Rock, TX Metro Area2,3856.0%13,6762.1%4, % Pecos, TX Micro Area %1548.1%11, % Dumas, TX Micro Area429.9%1, %-1, % Dallas-Fort Worth-Arlington, TX Metro Area2400.2%-57, %3,7888.2% Gainesville, TX Micro Area % %3, % Corpus Christi, TX Metro Area %1,1980.8%4, % Palestine, TX Micro Area %-1, %5, %

Comparison to the Local Area

Comparison to All Counties Geographic area name 2011 Number of establishments Number of employees Annual payroll ($1,000) Annual payroll per employee ($) Harris County, Texas91,9451,780,376105,534,16959,276 Dallas County, Texas61,0341,239,44568,003,48454,866 Tarrant County, Texas37,210687,51030,348,51144,143 Bexar County, Texas32,612640,65125,738,48340,176 Travis County, Texas28,910478,11024,437,79351,113 Geographic area name 2011 Number of establishments Number of employees Annual payroll ($1,000) Annual payroll per employee ($) Carson County, Texas1134,179312,40774,756 Sterling County, Texas ,37060,523 Harris County, Texas91,9451,780,376105,534,16959,276 Calhoun County, Texas4127,801452,04057,946 Upton County, Texas ,78157,705 Change: Geographic area name # Chg% Chg# Chg% Chg# Chg% Chg Number of establishments Number of employees Annual payroll per employee ($) Travis County, Texas1,5905.8%9,1822.0%5, % Collin County, Texas1,5189.1%31, %3,6087.0% Kenedy County, Texas9225.0% %14, % Kent County, Texas00.0% %27, % Callahan County, Texas-4-1.8%171.1%-5, % Dickens County, Texas-4-8.9% %6, % Foard County, Texas % %2, % Delta County, Texas %9518.2%-4, % Dallas County, Texas-1, %-106, %4,3468.6%

Comparison to Key Counties

Selected Findings  Health Care and Social Assistance led the U.S. and Texas as the sector with the largest employment increase between 2007 and 2011, and this same sector was had largest employment growth in the Austin metro and in Travis County as well.  This sector is also the largest employer in the U.S., in Texas, and in Travis County, but Retail Trade is the largest employer in the Austin metro.  The Mining, Quarrying, and Oil and Gas Extraction sector had the largest percent increase in payroll per employee from 2007 to 2011 in the U.S., in Texas, and in Travis County, but Wholesale Trade had the largest increase in the Austin metro.

The Results

Small Businesses

Comparison to the Nation United States - Nonemployers 2007 NAICS code Meaning of 2007 NAICS code # Chg% Chg# Chg% Chg# Chg% Chg Number of nonemployer establishments Receipts ($1,000) Receipts per establish ment ($) Number of nonemployer establishments Receipts ($1,000) Receipts per establishment ($) Number of establishments Receipts ($1,000) Receipts per establishment ($) 0Total for all sectors22,491,080989,628,51244,001 21,708,021991,791,563 45, ,0593.6%-2,163, %-1, % 81Other services (except public administration)3,516,90685,693,07524,366 2,964,62780,653,086 27,205552, %5,039,9896.2%-2, % 54Professional, scientific, and technical services3,163,966136,701,90243,206 3,028,528130,386,056 43,053135,4384.5%6,315,8464.8%1530.4% 23Construction2,387,969122,633,29851,355 2,657,360159,041,760 59, , %-36,408, %-8, % 53Real estate and rental and leasing2,345,766215,428,13291,837 2,327,057183,264,078 78,75418,7090.8%32,164, %13, % 56 Administrative and support and waste management and remediation services 1,985,23740,887,00120,596 1,792,52339,810,944 22,209192, %1,076,0572.7%-1, % 62Health care and social assistance1,968,09959,111,12130,035 1,768,09355,050,044 31,135200, %4,061,0777.4%-1, % 44-45Retail trade1,847,99379,730,57643,144 1,979,57688,142,918 44, , %-8,412, %-1, % 71Arts, entertainment, and recreation1,188,14328,194,22423,730 1,119,58627,356,700 24,43568,5576.1%837,5243.1% % 48-49Transportation and warehousing1,038,29366,390,39563,942 1,083,13966,632,938 61,518-44, %-242, %2,4243.9% 52Finance and insurance713,72750,311,68770, ,52754,351,422 71,185-49, %-4,039, % % 61Educational services578,1488,048,74413, ,2177,214,509 13,65849,9319.5%834, %2631.9% 42Wholesale trade403,29236,220,98489, ,86335,822,540 89,1411,4290.4%398,4441.1%6720.8% 72Accommodation and food services340,84514,862,82843, ,48216,071,088 52,95637, %-1,208, %-9, % 31-33Manufacturing329,78515,472,44046, ,06016,332,595 49,7851,7250.5%-860, %-2, % 51Information317,80311,323,38335, ,14310,957,788 35,67710,6603.5%365,5953.3% % 11Agriculture, forestry, fishing and hunting237,94210,258,80243, ,06010,963,034 46,4421,8820.8%-704, %-3, % 21Mining, quarrying, and oil and gas extraction109,7367,623,29469, ,6079,012,220 88,6978,1298.0%-1,388, %-19, % 22Utilities17,430736,62642,262 17,573727,843 41, %8,7831.2%8442.0%

Comparison to All Texas Metros Geographic area name 2011 Number of nonemployer establishments Receipts ($1,000) Receipts per establishment ($) Dallas-Fort Worth-Arlington, TX Metro Area536,19625,994,271 48,479 Houston-Sugar Land-Baytown, TX Metro Area503,18224,212,905 48,120 San Antonio, TX Metro Area151,8786,439,128 42,397 Austin-Round Rock, TX Metro Area146,3247,103,142 48,544 McAllen-Edinburg-Mission, TX Metro Area66,7532,290,982 34,320 Geographic area name 2011 Number of nonemployer establishments Receipts ($1,000) Receipts per establishment ($) Midland, TX Metro Area14,6581,035,407 70,638 Andrews, TX Micro Area1,12369,233 61,650 Dumas, TX Micro Area1,00960,237 59,700 Odessa, TX Metro Area9,889565,111 57,145 Big Spring, TX Micro Area1,54582,639 53,488 Change Geographic area name # Chg% Chg# Chg% Chg# Chg% Chg Number of establishments Receipts ($1,000) Receipts per establishment ($) Big Spring, TX Micro Area 30.2%20, %13, % Houston-Sugar Land-Baytown, TX Metro Area 69, %3,325, %70.0% Laredo, TX Metro Area 3, %85, %-3, % Longview, TX Metro Area %-106, %-4, % Wichita Falls, TX Metro Area %-145, %-12, % Borger, TX Micro Area %-7, %-1, %

Comparison to All Counties Geographic area name 2011 Number of nonemployer establishments Receipts ($1,000) Receipts per establishment ($) Harris County, Texas355,23417,191,930 48,396 Dallas County, Texas203,20510,410,241 51,230 Tarrant County, Texas146,0306,409,326 43,890 Bexar County, Texas116,9284,852,328 41,498 Travis County, Texas94,4274,965,567 52,586 Geographic area name 2011 Number of nonemployer establishments Receipts ($1,000) Receipts per establishment ($) Glasscock County, Texas1047,596 73,038 Midland County, Texas14,6581,035,407 70,638 Loving County, Texas ,231 Hartley County, Texas32522,089 67,966 Gaines County, Texas1,46795,269 64,941 Change Geographic area name # Chg% Chg# Chg% Chg# Chg% Chg Number of establishments Receipts ($1,000) Receipts per establishment ($) Loving County, Texas % %41, % McMullen County, Texas %1, %1,1432.3% Harris County, Texas 51, %2,383, % % Dallas County, Texas 18, %-197, %-6, % Grayson County, Texas %-30, % % Kenedy County, Texas 630.0%-1, %-71, % Motley County, Texas %-1, %8062.2%

More Detailed and Other Data  Commodity Flow Survey  Economic Census  Survey of Business Owners

Economy-Wide Key Statistics 2007 Economic Census: Texas by Sector 2007 NAICS code Meaning of 2007 NAICS codeYear Number of employer establishme nts Employer value of sales, shipments, receipts, revenue, or business done ($1,000) Annual payroll ($1,000) Number of paid employees for pay period including March 12 Number of nonemploye r establishme nts Nonemployer value of sales, shipments, receipts, revenue, or business done ($1,000) Employer value of sales, shipments, receipts, revenue, or business done per establishment ($1,000) Employer value of sales, shipments, receipts, revenue, or business done per $ of payroll Employer value of sales, shipments, receipts, revenue, or business done per employee ($1,000) 22Utilities20071,860Q3,958,19946,1752,55688,571 51Information20079,541N15,459,552250,41021,144782,208 52Finance and insurance200737,761N28,764,466465,40569,7094,769,771 42Wholesale trade200731,898663,679,53127,146,410495,22532,7963,056,57720, , Manufacturing200721,115593,541,50242,835,696893,84228,7901,368,92028, Retail trade200778,795311,334,78126,395,2411,138,440165,6917,630,6853, Construction200737,200146,637,86726,533,750596,499267,98617,146,8743, Health care and social assistance200754,991113,830,19843,118,1891,166,613122,3993,970,1722, Mining, quarrying, and oil and gas extraction20075,880101,950,52111,656,430211,55334,8983,645,69417, Professional, scientific, and technical services200757,58691,868,75635,741,791540,528227,21710,543,7701, Transportation and warehousing200716,27462,952,09915,767,820373,340108,9577,357,6583, Administrative and support and waste management and remediation services ,54453,651,45926,698,235907,289183,0733,707,4742, Accommodation and food services200743,50942,054,59211,502,255866,18931,5061,448, Real estate and rental and leasing200726,59336,399,2047,067,231173,745151,39812,029,4811, Other services (except public administration)200734,46225,778,5346,993,617253,503246,2867,040, Arts, entertainment, and recreation20076,2608,823,6582,854,879109,68969,1321,505,1741, Management of companies and enterprises20074,1717,347,01325,701,649227,395NN1, Educational services20073,8802,571,156848,09431,30337,425506,

Data by Gender, Ethnicity, & Race Texas - Businesses by Gender, Ethnicity, and Race (NAICS 00) Meaning of Gender codeYear Number of firms with or without paid employees Number of firms with or without paid employees (% of Total) Sales, receipts, or value of shipments of firms with or without paid employees ($1,000) Sales, receipts, or value of shipments of firms with or without paid employees (% of Total) Number of firms with paid employees Sales, receipts, or value of shipments of firms with paid employees ($1,000) Number of paid employees for pay period including March 12 Annual payroll ($1,000) Number of firms without paid employees Sales, receipts, or value of shipments of firms without paid employees ($1,000) Gender All firms20072,164,8522,621,467,877375,9022,535,641,9828,712,639356,441,7631,788,95085,825,894 Female-owned , %96,803,1113.7%61,54682,099,584588,47416,826,122548,40114,703,527 Male-owned20071,090, %651,009, %200,171601,653,9852,911,524104,777,227890,68349,355,757 Equally male-/female-owned , %110,814,3164.2%76,74691,896,516659,62417,371,809334,05318,917,800 Publicly held and others200753,2512.5%1,762,840, %37,4391,759,991,8974,553,018217,466,60515,8122,848,811 Ethnicity All firms20072,164,852 2,621,467, ,9022,535,641,9828,712,639356,441,7631,788,95085,825,894 Hispanic , %61,895,8862.4%41,28345,672,015395,6739,929,303406,30616,223,871 Non-Hispanic20071,630, %790,170, %292,511724,786,2743,715,788127,820,4471,337,60465,384,481 Publicly held and others200753,2512.5%1,762,840, %37,4391,759,991,8974,553,018217,466,60515,8122,848,811 Race All firms20072,164,8522,621,467,877375,9022,535,641,9828,712,639356,441,7631,788,95085,825,894 Minority , %114,948,6234.4%78,91891,263,385690,95617,594,910644,13923,685,239 Equally minority/nonminority200746,8282.2%10,795,0990.4%7,1178,951,30669,0961,947,96839,7111,843,793 Nonminority20071,341, %732,883, %252,428675,435,3943,399,569119,432,2791,089,28757,448,053 Publicly held and others200753,2512.5%1,762,840, %37,4391,759,991,8974,553,018217,466,60515,8122,848,811

Travis County, TX Metro - Businesses by Gender, Ethnicity, and Race (NAICS 00) Meaning of Gender codeYear Number of firms with or without paid employees Number of firms with or without paid employees (% of Total) Sales, receipts, or value of shipments of firms with or without paid employees ($1,000) Sales, receipts, or value of shipments of firms with or without paid employees (% of Total) Number of firms with paid employees Sales, receipts, or value of shipments of firms with paid employees ($1,000) Number of paid employees for pay period including March 12 Annual payroll ($1,000) Number of firms without paid employees Sales, receipts, or value of shipments of firms without paid employees ($1,000) All firms ,385138,764,04722,240134,088,481461,21120,610,44081,1454,675,566 Female-owned200729, %4,971,5183.6%3,9164,129,09732,8651,156,06525,267842,421 Male-owned200751, %37,391, %11,72134,709,377158,6456,046,75539,7892,681,984 Equally male-/female-owned200718, %5,974,0414.3%3,6565,051,72429,634881,80014,914922,317 Publicly held and other firms not classifiable 20074,1224.0%90,427, %2,94790,198,283240,06612,525,8191,176228,845 Meaning of Ethnicity codeYear Number of firms with or without paid employees Number of firms with or without paid employees (% of Total) Sales, receipts, or value of shipments of firms with or without paid employees ($1,000) Sales, receipts, or value of shipments of firms with or without paid employees (% of Total) Number of firms with paid employees Sales, receipts, or value of shipments of firms with paid employees ($1,000) Number of paid employees for pay period including March 12 Annual payroll ($1,000) Number of firms without paid employees Sales, receipts, or value of shipments of firms without paid employees ($1,000) All firms ,385138,764,04722,240134,088,481461,21120,610,44081,1454,675,566 Hispanic200713, %1,852,5401.3%1,5871,275,43412,380347,63812,089577,106 Non-Hispanic200784, %46,280, %17,56342,482,485207,6477,701,75966,6693,797,569 Publicly held and other firms not classifiable 20074,1224.0%90,427, %2,94790,198,283240,06612,525,8191,176228,845 Meaning of Race codeYear Number of firms with or without paid employees Number of firms with or without paid employees (% of Total) Sales, receipts, or value of shipments of firms with or without paid employees ($1,000) Sales, receipts, or value of shipments of firms with or without paid employees (% of Total) Number of firms with paid employees Sales, receipts, or value of shipments of firms with paid employees ($1,000) Number of paid employees for pay period including March 12 Annual payroll ($1,000) Number of firms without paid employees Sales, receipts, or value of shipments of firms without paid employees ($1,000) All firms ,385138,764,04722,240134,088,481461,21120,610,44081,1454,675,566 Minority200723, %7,351,2625.3%3,4896,533,74427,605820,59919,948817,518 Equally minority/nonminority20071,9841.9%430,3240.3%282344,9753,453103,8021,70285,349 Nonminority200773, %40,555, %15,52237,011,480190,0877,160,21958,3193,543,855 Publicly held and other firms not classifiable 20074,1224.0%90,427, %2,94790,198,283240,06612,525,8191,176228,845

Factoids 2007 Survey of Business Owners: Largest 20 Texas Metros Gender, Enthnicity, or RaceRanking CriteriaMetroData Female-owned% of Total - (Number of firms)McAllen-Edinburg-Mission, TX Metro Area20, % % of Total - (Sales, receipts, or value of shipments of firms) College Station-Bryan, TX Metro Area$834,0928.8% Male-owned% of Total - (Number of firms)Laredo, TX Metro Area11, % % of Total - (Sales, receipts, or value of shipments of firms) Laredo, TX Metro Area$4,774, % Equally male-/female-owned% of Total - (Number of firms)Abilene, TX Metro Area3, % % of Total - (Sales, receipts, or value of shipments of firms) McAllen-Edinburg-Mission, TX Metro Area$2,516,6399.3% Hispanic% of Total - (Number of firms)Laredo, TX Metro Area14, % % of Total - (Sales, receipts, or value of shipments of firms) Laredo, TX Metro Area$3,276, % Non-Hispanic% of Total - (Number of firms)Longview, TX Metro Area17, % % of Total - (Sales, receipts, or value of shipments of firms) College Station-Bryan, TX Metro Area$4,977, % Minority% of Total - (Number of firms)Laredo, TX Metro Area15, % % of Total - (Sales, receipts, or value of shipments of firms) Laredo, TX Metro Area$3,536, % Equally minority/nonminority% of Total - (Number of firms)Amarillo, TX Metro Area8113.6% % of Total - (Sales, receipts, or value of shipments of firms) El Paso, TX Metro Area$395,7880.8% Nonminority% of Total - (Number of firms)Abilene, TX Metro Area12, % % of Total - (Sales, receipts, or value of shipments of firms) Killeen-Temple-Fort Hood, TX Metro Area$10,189, % Publicly held and other firms not classifiable% of Total - (Number of firms)Wichita Falls, TX Metro Area7556.1% % of Total - (Sales, receipts, or value of shipments of firms) Beaumont-Port Arthur, TX Metro Area$64,011, %

So… What Else?  Drill down to more detailed industries, geographies, and products  Merge in Population and other demographic data  Merge in data from other sources

Place-Level Data 2007 Economic Census: Selected Sectors for Austin Texas 2007 NAICS code Meaning of 2007 NAICS codeTax status Number of establishme nts Value of sales, shipments, receipts, revenue, or business done ($1,000) Annual payroll ($1,000) Number of paid employees for pay period including March 12 Value of sales, shipments, receipts, revenue, or business done per establishment ($1,000) Number of paid employees per establish- ment Value of sales, shipments, receipts, revenue, or business done per employee ($1,000) Annual payroll per employee ($) 31-33Manufacturing 59027,028,0051,615,48331,09145, ,960 42Wholesale trade Merchant wholesalers, except manufacturers' sales branches and offices 91812,730,4881,254,54117,25613, , Retail trade3,09413,493,5111,300,66951,4604, ,275 51Information748N1,782,49922, ,159 53Real estate and rental and leasing1,5372,286,415470,99111,7081, ,228 54Professional, scientific, and technical servicesAll establishments4,1207,020,8203,431,29745,6911, ,098 54Professional, scientific, and technical services Establishments subject to federal income tax 4,0956,926,1703,401,91345,2521, ,177 54Professional, scientific, and technical services Establishments exempt from federal income tax 2594,65029, , , Administrative and support and waste management and remediation services 1,2402,665,8021,406,74645,9722, ,600 61Educational servicesAll establishments315295,90189,9702, ,724 61Educational services Establishments subject to federal income tax ,01461,5092, ,262 61Educational services Establishments exempt from federal income tax 6293,88728, , ,775 62Health care and social assistanceAll establishments2,2855,232,0942,018,04245,0242, ,821 62Health care and social assistance Establishments subject to federal income tax 2,0053,705,7041,457,08031,8691, ,721 62Health care and social assistance Establishments exempt from federal income tax 2801,526,390560,96213,1555, ,642 71Arts, entertainment, and recreationAll establishments315466,140146,0496,4561, ,622 71Arts, entertainment, and recreation Establishments subject to federal income tax ,803115,8164,4571, ,985 71Arts, entertainment, and recreation Establishments exempt from federal income tax 6077,33730,2331,9991, ,124 72Accommodation and food services2,1212,655,728745,39649,5691, ,038 81Other services (except public administration)All establishments1,7571,940,057590,49017,3661, ,003 81Other services (except public administration) Establishments subject to federal income tax 1,246899,403315,35711, ,202 81Other services (except public administration) Establishments exempt from federal income tax 5111,040,654275,1336,1842, ,491

Product Lines 2007 Economic Census: Product Lines for NAICS (General medical and surgical hospitals) for Texas Products and services code Meaning of Products and services code Number of establishm ents Total sales, receipts, or revenue of establishments with the product line ($1,000) Receipts / Revenue ($1,000) 30000Industry total408X43,452, Patient care40141,364,33737,074, Appropriations from general gov rev & intergovernmental transfers536,573,7483,683, All other operating receipts15619,333,717964, All other revenue11213,509,011615, Resale of merchandise637,598,136280, Investment income, including interest & dividends15714,020,800227, Contributions, gifts, & grants - Private12512,450,816119, Meals & bev, prepared/served/dispensed, for immediate consumption22023,063,571108, Contributions, gifts, & grants - Government917,659,45086, Traditional home health care services744,017,84365, Inpatient skilled nursing services without rehabilitation srvcs281,878,11964, Rents from depart/concessions not owned & op by this institution456,904,41842, Inpatient skilled nursing services with rehabilitation services341,543,17635, Rental or lease of goods and/or equipment646,044,51026, Research & development services62,004,74425, Home hospice care services151,197,24711, Residential hospice care services8816,7968, Gains (losses) from assets sold679,641,4038,028

Product Lines

Other Data User Tools QuickFacts

Another Data User Tool The Industry Statistics Portal (

Summary  A wealth of data available from Census Bureau Economic Programs  Some notable differences with Economic Geographies  The Texas Economy parallels the US in some ways and diverges in others  These other data user tools are helpful to profile an industry or view a snapshot of a geography

Questions?

Andy Hait (301) Kari Klinedinst (301)