From Gutenburg to Binary Code. Do I even gotta…? 2 nd oldest form of mass media Exists in marketplace for goods/services, but also…? Ideas Political,

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Presentation transcript:

From Gutenburg to Binary Code

Do I even gotta…? 2 nd oldest form of mass media Exists in marketplace for goods/services, but also…? Ideas Political, social, cultural information Role in commerce… Links advertisers and consumers 50 million sold/day 117 million people read the paper

Major Playas? Gannet Company, Inc. (7.4M) Tribune Company (3.4M) private in 2008, $8.2B The McClatchy Co. (3.3M) #6 Dow Jones Co. News Corp., $5B #7 New York Times Co. (2.2M) #9 Hearst Newspapers #10 Scripps Newspapers

McLean, Va $8B Publicly held Large midwest/central papers TV stations in similar markets USAToday.com Gannet Company, Inc.

Chi-Town $5.7B Privately held Big Market Papers TV Stations Talk Radio

Competition Compete for??? Audiences Adverts Compete against??? Internet  Web versions  Online only  Blogs? Television Radio?

Market Oligopoly? Monopoly? National/Metros? “Competitive”??? Dailies AM/PM, Sunday Weeklies Online Small papers fairing well Competitive??? Monopoly???

Market Cont’d Same product to consumers/adverts? 2008, circulation -10.6% (-7.5% for Sunday) 2008, ad revenues -16.6% $387.5 billion in print $3 billion online Crap economy!!! Real estate Classifieds 2008, publicly owned earnings -10% Collectively stocks -42%, last 3yrs

Where We Get Our News? 35% from paper (55% in 2001) 70% from TV 40%... Da Internet!

Major Newspapers Are…? Vertically integrated? Horizontally integrated? Diversified? Use synergy(ies) to promote/sell its commodities?

Digits Immediacy Hypermediacy NYT ends $50 fee Online ads? 20% growth 30% yearly

Digital Woes Brick and mortar costs going down Printing production delivery Major cost-cutting Layoffs, concentration How come we don’t hear about the business issues?? Outsourcing? Payroll circulation service complaints ad production

The Future…?

Books What do books do? Have Done? $35.6B globally, $16.6B in U.S. $42B expected by billion books sold in 2009 # of books published in U.S. has doubled in last decade 172K titles (U.S.), 203K (UK) Oman (7), Niger (5) Revenues? Transformative use/derivatives Sets

Publishers Controls Advertising/marketing Subcontracts to freelancers Editing Proofreading Layout design Publishers do not own printing presses Separate distributors

Random House, $2.3B Penguin Group HarperCollins, $1.34B Simon & Schuster Time Warner Book Group Parent/Imprints Industry

Genre Market Share Religious books, 5.6% Adult trade, 3.9% Professional, 3.2% College, 3.1%

Comic Books Market Share MARVEL COMICS 40.25% DC COMICS 31.92% DARK HORSE COMICS 5.61% IMAGE COMICS 3.82% IDW PUBLISHING 2.08% VIZ MEDIA 1.84% TOKYOPOP 1.76% DYNAMIC FORCES 1.56% WIZARD ENTERTAINMENT 1.27%

Retail Chain stores, 34% Online, 30% Indie Stores, 9% Buy Direct from Publisher, 3%

Synergy?

Alternatives? Self published books Vanity, Subsidy, POD –Author OriginatedAuthor Originated Used Stores Digital or analog Kindle Audio Book Project Gutenberg Independents Free publications Online Only

Internet?

MAGS 17,000+ published in U.S. printing on demand, digital devices, and mobile applications Reader demographics $75K, college degree, own a crib Revenue Ads, 56% ($16-18B) Circulation, 44% 2/3 by subscription, 1/3 single copy

Playas!!! 130 publications 26 publications, $1.6B TV stations Radio Books websites