Online Competitions

Competitions as a Marketing Tool Quite Simply we know competition sites increase response rates by 16 TIMES…. Create brand ambassadors New acquisitions Customer loyalty Affinity of one User generated content Drive traffic to your website Create cross-selling opportunities Increase usage Better ROI

Competition Case Studies KBC: In 4 months KBC issued 120,000 personalized debit cards, of which 1/5, or 20,000, were new accounts - that’s 1.2% of the country’s population! The youngest KBC cardholder was 10 years old, the oldest 94 ING: 180,000 card applications in the first 2 months A 10,000 shot generated 12,000 applications in the first week and 42,000 in the first two weeks (in total 100,000 applications).

Competitions: For Consideration Who can participate? Current cardholders, the general public… How will winners be chosen? A judging panel, an expert, their peers… What criteria will be used for choosing the winner(s)? A theme, top categories, most votes… How many prizes will be awarded? Grand prize, one per category … What prizes will be offered? PayPal/eBay gift, digital camera, publicity, money… How long will the competition be open? # of days for entering –vs – # of days open for voting…

Issuer Competitions SAMPLE COMPETITONS

KBC - Belgium

Capital One US

Permanent TSB (Ireland)

Creditcards.com (US)

ING Netherlands (Postbank)

Pay Pal/Ebay

Banco Popular (Puerto Rico)

ING Poland