Presented by TREX Trade Shows & Exhibitions Project Plan 4/29/13

Our Team  Ariel CanadaCatering Manager  Cookie DingEvaluation Manager  Lizzy DutcherMarketing Manager  Kenidy EckermanFinance Manager  Katie KingMarketing Manager  Taylor MaurerRisk Manager  Zenia SpearCasting Manager  Brooke ProutyOperations Manager

Contents  Who We Are  Executive Summary  Our Event  Vision & Mission  Objectives  Event Location  Why the event was developed  Target Market  Stakeholder Involvement & Benefits  Event Outcome  Marketing & communications Plan  Financial Plan  Risk management  Contact Info

Who We Are  TRex  TRade show  Exhibitions  Tyrannosaurus Rex is king of dinosaurs. TRex is king of planning all trade shows and exhibitions.  Passionate about the planning and executing of trade shows and exhibitions.

Our Event  Where: Denver, Colorado Convention Center  When: March 9 th - 12 th, 2017 from 8:00 AM to 5:00 PM  Who: candy store owners, candy store managers, and candy store representatives who are looking for new products.

Vision and Mission Statement  Mission Statement  To create networking opportunities for the candy industry in a fun and energetic atmosphere and to enhance awareness of existing and new candy products.  Vision Statement  To be a world-renowned trade show company in the candy industry.

Objectives  To be ranked as the top candy trade show in the nation in 2017 by a reputable source.  To attract companies from all fifty states to the 2017 trade show.  To have over one thousand vendors for 2017 at the trade show.  Attract 5 top global candy companies for 2017 through invitation  Increase vendors by 10% in the second year by securing a portion earlier in planning  Increase attendees by 25% in the second year through increased awareness

Our Venue 

Our Trade Show

Banquet

VIP Room

Art Show

Purpose  2017 Candy Land Trade Show  Promote new candy on the market.  Provide networking opportunities.  Showcase candy companies.  Bring candy makers from around the world to one location.

Target Groups & Characteristics  Geographic  All around the world  All 50 states  At least 5 different countries  Demographic  Varies  Age  Socioeconomic  Mid -high income  College degree  Psychographic  Candy Lovers  Passionate

Stakeholder Involvement & Benefits  All companies should be contacted regarding fundraising. A list of amount of donations can be listed. Such as:  Gold Status – $5,000 plus donation will receive all in house marketing (website/online, digital billboards and social marketing.  Silver Status - $2,500 plus donation will receive in digital billboard advertising  Bronze Status – Any donation under $1,000 (We can put their name on our personal advertisements such as “who to look for at our event.”  In response to our Candy Land Art Show Denver will be providing funding for the competition in exchange for free public admission.

Sponsorship SponsorEventBanquetArt Show VIP Room GeneralGoldSilverBronze

Packages $5000 $2500 $1000

Event Outcome How objectives will be developed for the next year  Mass marketing to candy companies  Provide incentives to candy companies as well as other candy entrepreneurs  Create a memorable experience for all attendees  Provide a networking atmosphere for candy professionals/vendors  Creating global promotions

Event Timeline Thursday, March 9th :30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition- (Ariel) 9:00 AM - 4:00 PM VIP Room – (Cookie) 6:00 PM Opening Banquet- (Zenia) 1:00 PM - 4:00 PM Sugar Sculptures Competition- (Kenidy) Friday, March 10th :30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition- (Lizzy) 9:00 AM - 4:00 PM VIP Room – (Cookie) 1:00 PM - 4:00 PM Chocolate Sculptures Competition- (Taylor) Saturday, March 11th :30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition- (Katie) 9:00 AM - 4:00 PM VIP Room- (Cookie) 1:00 PM - 4:00 PM Candy Sculptures Competition- (Zenia) Sunday, March 12th 8:30 AM - 4:00 PM Registration- (Brooke) 9:00 AM - 4:00 PM General Exhibition – (Taylor) 9:00 AM - 4:00 PM VIP Room – (Cookie) 1:00 PM - 4:00 PM Competition Showcase- (Kenidy)

Marketing & Communications Plan  Key Message: To engage all vendors and attendees in a candy coated weekend, located in Denver Colorado, and to unwrap the future of sugar by creating a viral buzz domestically and internationally.

Marketing Tools & Tactics  Print  Article Marketing  Magazines  Newspaper  Flyers, posters, PR blasts  Media  Viral Buzz  Blogging  Twitter, Facebook, Instagram, etc.  YouTube  Advertising  Radio  Billboards  Television

Press Release  First Annual Expo  Explains what to come  Attract variety of vendors professionally  Promote yourself  Looking forward to future success

Who to Expect

Financial Plan

Funding  Tickets$1,000,000  VIP Exhibitor$4,5000  Candy Products$5,000 est.  Candy Land Related Products$100,000 est.  Sculpture Competition $450  Estimated Total= $1,109,950

Risk Management  Weather  Car Parking  Fire  Explosion  Structure

Contact Information TREX Trade Shows & Exhibitions LLC Phone: TREX Website: TREXevents.weebly.comTREXevents.weebly.com Address: 315 Main St. Ames, IA 50010