Publisher Customer Management (PCM) Core’s Publisher Customer Management providers a full range of services to enable your publishing business to: –Take advantage of a well established publisher marketing programme –Utilise end-to-end subscription management –Maximise database value

A well established publisher marketing programme –Core’s PCM has been proven with one of the highest selling women’s subscription title in the UK –Designed to work with you to deliver your targets for service & income –Our innovative approach helps to deliver continuous improvement in customer management Publisher Customer Management (PCM)

End-to-end subscription management –Highly committed customer service team 95% of calls answered in person within 7 seconds –Payment processing for direct debit & credit cards including BACS bureau services & renewal invoicing –Bespoke reporting & account management –Gift distribution & storage –Reduced lead-times between customer touch points to increase customer loyalty Publisher Customer Management (PCM)

End-to-end subscription management –Integrated telemarketing services: Welcome calls/mailings Up-sell/cross-selling/renewals/subscription upgrades & recruitment Cancelled & Lapsed subscription recovery Integrated call security for payments with stop-start call recording –Back-end website integration option –White labeled online shopping option Publisher Customer Management (PCM)

Maximise database value –Core’s Database Revenue Generator uses a proven affinity marketing programme to grow income from your database (further details available on Core homepage) Publisher Customer Management (PCM)

Examples of titles that Core Contact works with include: Publisher Customer Management (PCM)