CENTURY 21 Town & Country Realty

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Presentation transcript:

CENTURY 21 Town & Country Realty BRANDBOOK

Mission Statement Our Office is committed to putting Our Clients needs first. Our Agents are professional and possess the core values of honesty, integrity and trustworthiness. Our main priority is that Our Agents treat their Clients as well as fellow Agents with the utmost respect. An excellent sales support staff for Our Agents is a must. The support staff will help Our Agents achieve the goals they set and become independent.

Resume CENTURY 21 Town & Country Realty is owned and operated by Anthony Morda. Our staff has over 30 years of experience in real estate sales. We are enthusiastic to be located in one of the fastest growing areas of New Jersey. We are proud of our brand and dedicated to excellence.

We Offer Our Agents Attractive Bonus Program Advertising Reimbursement Program Comprehensive Agent Training Weekly Sales Meetings Create 21 Training (Reimbursement Upon First Transaction) Member of TREND and SJ Shore MLS (optional) House Tours For New Listings Personalized Post Card Programs Seminars on Real Estate Related Issues

Our Website www.century21tcrealty.com Clients have access to Multiple Listing Service Clients are able to pre-qualify themselves Clients are able to e-mail Agents directly Displays Agent Bios/Photos Agents can link individual websites Features all office’s listings Website Leads Distributed Fairly

Marketing Strategies Strategic Partnership with Foundation Title offers Our Agents many benefits including: Discounted Marketing Materials for mailings and FREE personalized flyers and community brochures for Our Company’s listings!

Guaranteed Marketing For Our Clients! Enhanced Package on REALTOR.com CENTURY 21.com Gloucester County Times Salem County Sunbeam Book of Homes Homes and Living Magazine NJ.com Trulia.com All MLS listings appear on our website: www.century21tcrealty.com Open Houses (generate new leads for agents)

Our Community Involvement Member of local Chamber of Commerce Woodstown 4th of July Parade Salem County 4-H Fair Woodstown Chili Cook-off Gloucester County College Fall Event Photos with Santa at the Office

Teamwork It is important to work with other professionals that provide GREAT SERVICE! CENTURY 21 Town & Country Realty has worked with the following companies: Foundation Title Company Northern States Funding Group Century 21 Mortgage Countrywide Home Loans Kenneth Fones Construction (new construction) 9

Our Office 1150 Route 40 Woodstown, New Jersey 08098

Inside Our Office

Office Management Kathie Rammel Broker Associate E-PRO Office Manager 25 +Years of Experience

Office Support Sharon Everwine & Kathie Rammel Sharon Everwine, Administrative Assistant

IT Support Microsoft Certified Professional Web Site Designer Available for Home Computer Service Charles Bell, IT Support Help Desk 14

MEET OUR AGENTS Note: Pictures of all Agents are not displayed.

The CENTURY 21® System Imagine a career that offers unlimited growth opportunities. A career that gives you the power to take control of your future, the tools to see quick results, the satisfaction of finding customers the home of their dreams – and the support of a successful team of proven real estate professionals standing behind you. Welcome to the CENTURY 21® System. And welcome to everything you should expect from a career – Rewards, Recognition, Respect and Results.

Our Brand Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 56 countries, 8,000 offices and 143,000 agents strong. CENTURY 21: The Gold Standard.

Our History 8,000 Offices Worldwide 143,000 Sales Associates 56 Countries 2007 Century 21 Expands to Russia 2006 Century 21 Expands to Asia Pacific 40 Countries 2002 As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2007, we have entered into 56 countries (and growing!!!) 20 Countries Century 21 Expands to China 1998 10 Countries Century 21 Expands to Mexico 1989 5 Countries Century 21 Expands to Japan 2 Countries 1983 First Century 21 International Office Opens in Canada 1974 First Century 21 Office Opens in California 1971

How the CENTURY 21 System helps you achieve your goals Brand Awareness Awards and Recognition Programs Market Share Business Benefits The Century 21 system can help you achieve your goals by leveraging the following categories: Brand Awareness Awards and Recognition Industry Leading Marketing Award Winning Training Technology Business Benefits All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth. Industry Leading Marketing Technology Award Winning Training

Brand Awareness When people think about real estate, they think of the CENTURY 21 brand. By putting the power of this international brand to work for you, you can take advantage of all the CENTURY 21 System has to offer and align your career with a name that’s known throughout the world!

What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2006 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand. First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST! 2006 Millward Brown Study

Brand Name and Preference Googlebattle.com is a website that measures the number of times a key word is searched on Google.com. When you enter in ‘Century 21’ as one key word and you enter in ‘REMAX’ as the other key word, you’ll see the obvious winner in brand name: Century 21. This is due to our brand name and industry leading marketing materials. The Century 21 company has a far greater reach than any competitor (we are ‘googled’ 40 times more than ReMax as you can see from this slide)

CENTURY 21 Marketing Programs Our programs maximize your chances of success by… Generating leads Creating Preference for the CENTURY 21 Brand Increasing consumer interest and satisfaction Enhancing customer retention Helping you differentiate from your competition Increasing listings and sales

National Advertising As you can see, our national advertising utilizes several mediums including: Network television Cable Syndication Online Print We also have significant presence in the Hispanic mediums

Local Advertising Book of Homes Homes and Living Magazine Gloucester, Salem, Burlington, Cumberland & Camden This is just a sampling of the many local outlets we advertise in. We work together with your local Broker councils to identify and execute a variety of local advertising opportunities Book of Homes

Real Estate Search Engines Every listing you have on Century21.com is automatically posted on the following sites: Trulia Google Yahoo Landandfarm.com It’s automatically posted for you and it is absolutely free of charge Commercial listings automatically posted to loopnet and cityfeet Just another great benefit of the Century 21 System

Preferred Client Club All This For Just $5 Per Year! Personalized Welcome Letter Personalized Spring and Fall Postcards Lay out everything you get in a year: Personalized welcome letter Personalized spring and fall postcards Bimonthly magazine All this for $8 a year Personalized Bi-monthly Magazine All This For Just $5 Per Year!

eNewsletters FREE!!! Being a part of the Century 21 System gives you the opportunity to stay in touch with your customers utilizing our eNewsletters. The e-newsletters market reaches: Residential Commercial Luxury listings 2 examples would be: Life @ Home and Fines Homes & Estates Review Consumer focused articles English & Spanish editions Customizable

Property Marketing Solutions Create a powerful marketing plan for each property: Customizable flyers, business cards, just listed/sold cards and postcards (to name a few) Targeting general, luxury, commercial and other markets

Personal TV Advertising The Spot Runner program gives agents or brokers the opportunity to create a customized television commercial: Produce and purchase television advertising space on cable networks easily and affordably Ability to print media plan to show prospective client which makes it a powerful marketing tool Easy – Takes less than 30 minutes Fast – Less than two weeks to be on TV Targeted – Focused on your neighborhood High Quality – Represents you well

Tools For Agents (21online.com) 21 online is your proprietary, online resource center Customizable based on your needs (My 21Online) Easy access to information, marketing tools, email… No cost to you!

Property Slideshow Nowadays, virtual tours are a must in the real estate industry. With 21 online, we make it quick and easy for you.

Build Your Own Web Site With 21 online, you can build your own personal real estate website for FREE! It’s easy and you can do it in 7 simple steps!

Global Referral Network (CGRN) Web-based referral management tool that connects nearly 6,000 activated offices No activation fees No software purchases Free automatic upgrades Guaranteed referral fees The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

Training for Associates at All Levels Sales Skills CREATE 21 Advanced Real Estate Skills (ARES) Coaching and Accountability BLAST! Productivity Enhancement Process (PEP) Niche Markets & Specializations Fine Homes & Estates New Home Sales Mature Moves Commercial Brokerage Designations CGRN Sales Associate Accredited Buyers Representation Residential Finance Specialist Courses in the Virtual Solution Series (VSS) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs. In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc.

National Discounts Up to 70% Savings Off Catalogue Pricing Free Retail Connect Savings Card 6% discount 25% discount on accessories Up to 12% off on dell.com As you can see, the Century 21 system provides you with multiple discounts on an array of items: Office Solutions Marketing Benefits for you and your clients Customized personal advertising Affordable - $349 gets you an ad ready for air Up to 50% off competitor pricing

Virtual Tours Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that! We give you the affordable opportunity for virtual tours with all of these companies.

Giving Back To The Community To Date Century 21 Has Raised Over $91,000,000 For Easter Seals 2007 $76,000,000 Raised In The First 25 Years 2004 Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 91 million, making us the largest sponsor for Easter Seals Foundation. $62,000,000 Raised In The First 20 Years 1999 $47,000,000 Raised In The First 15 Years 1994 $20,000,000 Raised In The First 10 Years 1989 $6,000,000 Raised In The First 5 Years 1984 Easter Seals Selected As Primary Charity 1979

Summary Why CENTURY 21 Town & Country Realty ? The power of the team to get the job done. The power of the record of results we have assembled. The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. The power in the vision of management and their commitment to excellence in this company. The power of the Century 21 name.

If you are looking for… Then… Unlimited growth opportunities? Flexible work schedule? Security and financial independence? More control of your future? Personal satisfaction and recognition? Then…

Let’s Get Started! Next Steps… Business Cards Self Promotion Training Discuss: State Licensing Requirements & Costs Local Board of REALTOR® Dues Multiple Listing Service Participation Other Start-Up Costs Business Cards Self Promotion Training Lock Box Key Next Steps…