15 Ideas to Jumpstart Non-Marketing Staff Presenters from The Bar Association of San Francisco: Kallie Donahoe, Director, Barristers Club Kerstin Firmin, Creative Manager Sayre Happich, Assistant Communications Director and Social Media Manager

The Game Plan

Marketing Calendar (the old fashioned way) Do something without technology! We use a printed large scale calendar Shared between departments Shows you visually - what, when, and who!

Write “Top Five Reasons to Attend” Article for Conferences/Events

Write “Top Five Reasons to Attend” Article/Content for Conferences/Events

Build a Marketing Arc Before the event Event teasers Top reasons to attend At the event Record the event Collect feedback After the event Event take-aways Repurpose slides EVENT

Twitter: Using Your 140 Characters Wisely Image by Knockknockstuff.com

Twitter: Using Your 140 Characters Wisely Most definitely, do not use all 140 characters! Aim for characters or less Tweets that use characters have a 17% higher engagement rate Engagement = RT, Favorites, click on links in your tweet

Twitter: Using Your 140 Characters Wisely Always try and use event-related Twitter handles and hashtags No: Join us 5/6 for our annual seminar on real estate law: Yes: Join us 5/6 for #realestatelaw seminar. @google:

Make it easy to share Make it easy for people to spread the word. Create a promotion sheet with: Web address, Twitter handle, hashtags Sample listserv and Facebook posts Sample tweets Participant quotes

Make it easy to share

Use Volunteers to Market Encourage volunteers to market events for you: Board Members Section Chairs Active Volunteers Have them invite their own networks and connections

Use Staff to Market Educate staff about upcoming events Especially staff outside the department hosting the event Educate anyone around your registration tables

Print is back! Print is hot Print is cheap Print is catchy

Print is back! Before After

Using LinkedIn: Don’t Forget About Profiles

Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

Cross-marketing Events

Bundling & Bootcamps

Bundling & Boot Camps Most Popular

Analyze it! See what works best and do more of that Social media analytics Analytics Google Analytics

Analyze it! See which marketing efforts work – with the Google Analytics “Source/Medium” column Twitter Maildog Blog

Sunsetting

Questions? Contact Us! Kallie – Kerstin – Sayre –

Resources #3 #4 Sample “Top Reasons” and other “marketing arc” articles: Spring Mediation Training: A Conversation with Ron Kelly Use Your iPhone6 for Better Presentations How Judges Decide: January 12 Evening CLE Seminar Barristers Annual Meeting is Friday, November The Event of the Season: JDC Gala is on September #4 16 pieces of content that can be derived from your webinar, via BeaconLive: #5 2.The Optimal Length for Every Social Media Update and More, via Buffer: #6 Event Promotion sheet sample from Ms. JD: Promotion-Sheet.docxhttp://blog.sfbar.org/wp-content/uploads/2015/02/Conference- Promotion-Sheet.docx #11 Awareness Days, Weeks and Months: or