Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker: Rebecca Secor, Program Director Member Loyalty Group November 2011.

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Presentation transcript:

Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker: Rebecca Secor, Program Director Member Loyalty Group November 2011

EconomicsInspiration Net Promoter

Economics Net Promoter Inspiration

EconomicsInspiration Net Promoter

Buyer economics Net Promoter reflects Referral economics

$ Promoters are worth nearly 2x the average member

More ideas for showing the economic value of Net Promoter Show trends in Net Promoter paired with membership retention & growth rates Pair (P,Pa,D) breakdown with call records/service data Match credit union loan/share/membership growth trends to NPS trends Get your finance team involved

May 1 & 2, 2012 The Cosmopolitan of Las Vegas loyaltylive.squarespace.com