Insert Client Logo Smith’s Sports Media Solution

Goals & Objectives Sales Opportunities Your Audience Solutions Our Commitment Agenda

Where Your Business is Now Still fairly new to the area- been in business for 4 years, but your business name is well recognized in the market by long time residents because of your father’s store which was open in the area for 30 years One location in the West End suburb Exclusive bicycle retailer, specializing in road bikes, mountain bikes, & accessories The only location within 50-miles that carries high-end models of Trek & Felt Offer tuning and equipment maintenance & repair services Your Goals Increase sales of road bikes Build name recognition and grow sales for your high-end models Increase service for tuning and maintenance repair services What You Told Us

Your Next Opportunity The upcoming biking season. Our Focus Attracting customers in the market for a new mountain or road bike Creating awareness about your tuning and maintenance repair services Showcase your exclusive high-end lines Take advantage of your competitive differentiation Our Focus

Approximately 57,000 Hometown residents are bicyclists and they each average 50.5 outings per year. That’s nearly 2.8 Million outings in the Hometown area each year. Sales Opportunities Source: Outdoor Recreation Participation Topline Report, Outdoor Foundation. Hometown Residents Are Bicyclists

Sales Opportunities Source: “Opportunity Gap By Retail Store Type, 2010” Based on the Nashville DMA, Nielsen AdSelect. That’s a $16,963,416 Opportunity Gap

GeographiesDemographicsBehaviors The Right Audience

Meet Chad: He enjoys mountain biking on the weekends. He reads the daily and Sunday newspaper at least once a week. –His favorite section is the Business section. He spends more than 3 hours per day on the internet at home and uses the internet to do the following activities: –Shop –Check the news and weather –Bank online He prefers to shop at a locally owned business over a national chain store and he doesn’t mind paying more for higher quality products. Source: 2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists The Right Audience

Meet Megan: She enjoys biking after work and on the weekends for exercise. She gets her news from the daily and Sunday newspaper. She prefers to shop at locally owned businesses. She spends more than 3 hours each day on the internet for personal use. Source: *2011 Ad-ology Audience Interests + Attitudes Study, Bicyclists The Right Audience

GeographiesDemographicsBehaviors Reaching The Right Audience

Where Will You Go? Get back on your bike this season. Upgrade your bike this season. Tune-up your bike this season. Our idea: Sunday road trips sponsored by Smith’s. Trips originate and end at your store with refreshments and special shopping hours at the end of the ride. Your Creative Campaign

Right Audience. Right Solution. Right Time Reaches your best customer Maximum impact multi-media solution with high frequency High visibility in your optimum selling period Committed to Delivering Results The Media Plan

The #1 local media Web site in Hometown The Daily News Reaching 65% men & 75% of women in the Hometown market Reach local men. Over 200,000 unique visitors a year from Hometown Yahoo!.com reaches nearly 80% of the Hometown DMA Smith’s Sports Smith’s Sports Smith’s Sports Smith’s Sports Multi-Media Campaign

Source: Hometown (DMA by ZIP), Visit Yahoo!, 1 mo (A). PRIZM 2010, Mediamark Research Inc., Copyright 2011, The Nielsen Company. Mountain Bikers in the Hometown Market Are Also Reached Online With Yahoo! Multi-Media Campaign

6am 9am 1pm 4pm 6pm Reads the morning paper Checks Reads about tomorrow’s weather forecast Checks stocks on Yahoo! Finance Goes online to research local happy hours Reach The Right Audience All Day

The Right Time for Bicycles

Peak Season Campaign Timing Maximizes Your Sales Opportunity

The Media Plan- High Peak Campaign Dates: June 6- July 25 Primary Audience: Men (25-45) & Women (25-45) Placement- Monthly Campaign The Daily News– 8 ads 2 X 5” Sunday Local or Sports & Friday Weekend Dailynews.com Run Of Site dailynews.com ZAG Yahoo! Run Of Yahoo!, NDM Yahoo! Demo + Behavioral Targeting Total Online Impressions 225,000 Total Monthly Value $8,495 Monthly Investment $6,767

The Media Plan- Campaign Shoulders Campaign Dates: Week of May 23- May 30 & August 1- August 8 Primary Audience: Men (25-45) & Women (25-45) Placement The Daily News: 3 ads – 2 col X 5” – Friday Weekend, Saturday Main and Sunday Sports dailynews.com Run of Site dailynews.com ZAG Total online impressions 60,000 Total Monthly Value $3,000 Monthly Investment $2,175

Acquisition, retention and referrals all increase as a result of peak season advertising! 1. It is easier to ACQUIRE NEW CUSTOMERS when your category is “Top of Mind” 2. It reinforces loyalty and REDUCES CHURN of CURRENT CUSTOMERS 3. It Improves REFERRALS for LOYAL CUSTOMERS Capturing Consumers During Peak Seasons

How Many Ads? Weekly ad programs performed over 2x better on all key consumer measures *Example: 2x4 Ad 3x per week *+16 Composite Score Des Moines Register July 2009 Frequent Ads Significantly Impact Ad Recall, Brand & Purchase Intent

This proposal will help achieve your goals of: Targeting men & women with the right message at the right time Increase mountain bike and road bike sales in your optimum selling season Increase awareness of tuning and maintenance/repair services The Daily News Media Group’s consultative approach will ensure your campaign delivers the quality results you’re seeking. Help with developing compelling creative Review and optimize your campaign placements monthly Review online monthly reports to verify you’re seeing the results you need Committed to Delivering Results

Sally Smith Account Executive The Daily News Media Group Phone: (123) Fax: (123) Let’s Get Started Today