Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year! Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

January New Marketing Strategy - Target of £400million visitor spend by % growth in value of day and staying visitors - Focus on high value UK and international markets Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

FEBRUARY New Visitor Information Centre -450,000+ visitors -Saturday 11 August – 2,900 visitors -10,000 telephone enquiries -4,500 enquiries -Turnover of £700,000+ Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

March/APRIL Establishing New Networks -Hotel GM’s Forum -Marketing Forum -Business Tourism Forum Creating New Partnerships -First Great Western -Bristol Airport -Cultural Forum Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

MAY Staffing and Attitude -Visitor Information Manager -Marketing Executive -PR Resource -Events/Christmas Market Resource -‘Can do’ and Proactive Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

June New Board Members -Amanda Wilmott, Villa Magdala -Jo Bertinet, Bertinet’s -Martin Clubbe, Bath Spa Hotel New Chairman -Matt Davis Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

JULY Regional Growth Fund -Recognised by VisitEngland -Partnership with BID -Successful Application -£500,000 over 3 years Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

august London international journalists -7 film crews -10 VIP Tour Operators Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

SEPTEMBER Heritage Campaign - Biggest campaign for Bath’s Museums at Night and Heritage Open Week Launch of the Bath App - 12,000 downloads to date -No 1 download for Bath Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

OCTOBER Autumn & The Great Bath Feast - £130,000 campaign -£160,000 AVE -Web traffic + 19% -Online bookings + 23% Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

November Bath at Christmas Campaign - £93,000 campaign - £1million AVE - 3 rd November - busiest day ever on Visitbath.co.uk Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

december Christmas Market -370,000 visitors coaches -80% increase in web visits -Expanded footprint -Satisfied traders and -visitors Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton

Reflections A fabulous product Need for dialogue and partnerships Raising our game Resources We are all on the same side! Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton