The Do’s and Don’t of Getting Your Book Stocked and Sold

Want to Help With Your Sales and Distribution? A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller…. The fastest way to success is to KNOW THE RULES

What You Need to Know: Where do you want your books stocked? Do the stores you are listing SELL books like yours? Is your book priced and packaged competitively? (Be honest and really LOOK at what is on the shelves already) How do stores choose and stock the books that are already there? What did THOSE publishers do to get in there?

What to Know Before You or Call: How are the buyers judged? Why do they need your book if they already have some like yours? What turns a buyer off? What criteria do the buyers use to decide on a book? Pricing Topic Sale Potential Demand Potential

What You Need to Know About Big Box Stores When and how they stock new books What “jobbers” they use How they test What marketing dollars they ask for What discount and terms they are looking for If they charge “pocket fees”

What You Need to Know About Bookstore Chains How buyers are judged How buyers are presented books What wholesalers they use What marketing dollars they ask for What discount and terms they are looking for What are their returns policies?

What You Need to Know About Airport Stores How buyers are judged How buyers are presented books What marketing dollars they ask for What discount and terms they are looking for What are their returns policies?

What You Need to Know About Amazon.com Different ways to get your books On Amazon.com CreateSpace IngramSpark Amazon Advantage Amazon Seller Central Do they buy from wholesalers? What discount and terms they are looking for? What are their returns policies?

What You Need to Know About Libraries Different wholesalers who can get your books into Libraries B&T Ingram Follett Unique Quality What discount and terms they are looking for? What are their returns policies?

What You Need to Convince Them to Buy Your Book Sales Sheet with book data. Compelling sales numbers. Written proof of what you have done so far to drive sales. Marketing and PR Plan

How To Get Onto Their Shelves Once They Say No Show Success Elsewhere Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores Polite, helpful updates Marketing

Keep In Mind A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….

Please get in touch if you have any questions! Nicole Riley New Shelves Books PO Box 413 Troy, NY X301 Phone NewShelvesBooks Skype Website Twitter Facebook