 Power Point project for media visual.  By Swiss.

Definition: A line is a form with width and length, but no depth. Artists use lines to create edges, the outlines of objects. A line is created by the movement of the artist's pen Explanation how it’s used: It is used by artists, they use normal lines to draw simple things.

 Definition: Many different techniques may be used to create light or dark tones. Dense and sparse use of other elements such as line or shape can also create tonal effects.  Explanation of how it’s used: It is used to create different views of the picture.

Definition: Are produced when light strikes an object and is reflected back to the eyes. Explanation of how it’s used: It is used to create creative pictures with a lot of amazement.

Definition: Texture is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch. Explanation of how it’s used: Texture can be used to accent an area so that it becomes more dominant than another.

Shape Explanation: A shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, colour, or texture Explanation of how it’s used: Simple shapes are remembered and understood more easily than complex shapes.

Explanation: Form and shape can also be described as either organic or geometric. Organic forms such as these snow-covered boulders typically are irregular in outline, and often asymmetrical. Organic forms are most often thought of as naturally occurring. Explanation of how it’s used: Geometric forms are those which correspond to named regular shapes, such as squares, rectangles, circles, cubes, spheres, cones, and other regular forms. Architecture, such as this example by Frank Lloyd Wright, is usually composed of geometric forms. These forms are most often thought of as constructed or made.

Size Explanation:The fifth element is size, which is how big or small something is. In design, size can function, it can attract, or it can organize. Explanation of how it’s used:The third factor is using size to organize your piece. To attract your viewer's attention, make the most important element the largest and the least important element the smallest. Headlines are usually the largest type element on the page, while sub-headlines, and body text is smaller. Larger objects appear to be closer on the page than smaller ones, and that can be used to rein force importance and create artificial spatial relationships.

Space  Explanation:The Webster-Merriam dictionary defines “space” as “a boundless three-dimensional extent in which objects and events occur and have relative position and direction.” In the context of document design (hard copy, electronic file, web based, video), space is an area activated by visual elements. A visual element such as a shape or a line can be considered space.  Explanation of how it’s used: White space is just as important as objects on a page. Margins are white space (or negative space) that makes text more readable. White space is used to organize text, as in an outline, for example. The amount of space before an item in an outline designates its position in the hierarchy of information. Good use of leading, or the space between lines, promotes readability, especially on a computer screen.

Balance  Explanation:Balance is the equal distribution of visual weight in a design. Visual balance occurs around a vertical axis; our eyes require the visual weight to be equal on the two sides of the axis.  Explanation of how it’s used:While symmetry achieves balance through repetition, asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves different elements that have equal visual weight; the weight is equal but the elements are not identical.

Emphasis Explanation:Emphasis creates a focal point in a design; it is how we bring attention to what is most important. Emphasis is what catches the eye and makes the viewer stop and look at the image. Without emphasis, without getting the viewer to look at the image, communication cannot occur. Explanation of how it’s used: Emphasis can also be created by placement. Implied lines all directed toward the same place can create a focal point there. Isolating an element from the others by its position in space will also create emphasis

Proportion Explanation: Proportion is the relationship of two or more elements in a design and how they compare with one another. Proportion is said to be harmonious when a correct or desirable relationship exists between the elements with respect to size, color, quantity, degree, or setting. Good proportion adds harmony, symmetry, or balance among the parts of a design. Explanation of how it’s used: The effective use of proportion in design is often referred to as harmony, a relationship in which the various elements of the composition appear as if they belong together in size and distribution.

Explanation:Repeating visual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm. Repetition can take the form of an exact duplication (pattern), a near duplication, or duplication with variety. Explanation of how it’s used: These plant bulbs are repeated. How are these different than the pennies? Is the repetition organized?

UNITY Explanation:Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning. Explanation of how it’s used: Unity helps organize a visual image, facilitating interpretation and understanding.

 Explanation: Contrast refers to differences in values, colors, textures, shapes, and other elements.  Explanation of how it’s used: If all the art elements - value, for example - are the same, the result is monotonous and unexciting.

Promiximity Explanation: Proximity, as defined by the "Universal Principles of Design," states that elements that are close together are perceived to be more related than elements that are further apart. Proximity in web design is most commonly achieved by grouping information. By organizing elements on a page into clear groups, it is apparent to site visitors that those elements are somehow related. Conversely, elements that are far apart or not clearly grouped convey that they are not related. Explanation of how it’s used: These are two real-world examples that illustrate a lack of proximity between objects that are related.

Typography Explanation: According to Dictionary, typography is defined as "that by which something is symbolized or figured …,". Translated from Greek to English, it simply means “to write.” Explanation of how it’s used: A well-chosen font can make all the difference in a design. One of the most successful, common fonts is Helvetica. It is the King Kong of typeface, and is used on everything from airplanes to advertisements. Helvetica was created by Swiss designer Max Miedinger in 1957.