Blue is the new Green Going green blue - how quickly will the world change? Prof Ray Wills Managing Director Future Smart Strategies Blue Cities Leader Blue Australasia Adjunct Professor The University of Western Australia Deputy Chair, and Chief Adviser Sustainable Energy Association of

Adoption rate of technology Markets tell us how quickly disruptive technologies can impact Natural rate of turnover and retirement in technology But, adoption of new technology rarely just ‘natural’ Transitions to new technology will be more rapid where changes are favoured by:  consumer sentiment;  policy measures and regulation;  pricing advantage. Prediction is very difficult, especially about the future. (Niels Bohr)

Roger’s diffusion curve

Wake up and smell the roses Buggy whips -> combustion engine -> EVs? (Electric) typewriter -> word processor -> PC PC -> desktop -> laptop -> tablet Landline -> mobile -> smartphone (BlackBerry) Record shops Vinyl -> CD -> (Apple Store) VHS/Beta -> DVD -> BlueRay Book Shops Boutique -> mega -> (Amazon) Retail shop-> Boutique-> chain/mega -> Internet Energy -> chopping wood -> coal -> wind -> solar

Technology adoption rates – US Will solar panels be dishwashers or VCRs? (Will there ever be any more dishwashers??) NY Times

Technology adoption rates - vehicles Zoepf 2011

Technology adoption - manufacturers Zoepf 2011

Technology adoption rates - vehicles Zoepf 2011

The Big Bang Theory – the shark fin NY Times

Technology adoption rates

Technology energy use Televisions Laptop Tablet Computer

Electricity consumption- USA

Electricity generation - Australia

Renewable energy growth Data IEA

Potential EV growth

Global renewables >

Declining price on solar

Global renewables

Forecasts not based on experience Ric Brazzale, May 2013, based on BREE data US Electricity demand growth

Global energy – fossil and renewables

Global energy – impact on emissions

US energy sources changing

Solar on Australian homes 1.2 million solar installs in Australia, total 3.3 GW of capacity; output estimated 4500 GWh of electricity in the 12 months to March WA – 155,000 rooftops with solar, a total of 364MW of solar capacity Mandurah (postcode 6210) – over 7500 homes, 15 MW of capacity

Solving energy poverty

Solar and storage fight energy poverty Developing nations can meet modest domestic power needs with solar. Means storage is already economically affordable.

@ProfRayWills

Efficiency in transport Energy storage key New tech may be disruptive Rapid change - mobility

Electric mass transit Siemens Bordeaux light rail Hybrid battery-electric Bombardier wireless battery-electric Bombardier Slim Ride Series 700 Shinkansen

Commercial vehicles Smith Newton electric truck Diesel Electric hybrids Honda prime mover Volvo Hybrid - Veolia London Bus - diesel hybrid, and electric CAT Haul Pak + Earthmover Oshkosh Military Vehicle

Flying and floating fuels 25 Feb 08 - Virgin Atlantic 1 st biofuel flight (But 1 st USAF - 30 Oct 07) (QANTAS much later 14 Feb 11 ) 13 Sep 11 – US Navy announces Green Strike Group, powered by renewable diesel-electric engines, nuclear power and aviation biofuels operating independent of fossil fuel supply line threat or disruption And other diesel electric drives - MAN diesel

Blue cities: doing more with less, consuming less energy. Global  Tianjin Eco-City China  Ulsan Ecocity Korea  Masdar City UAE Australia  City of Sydney  City of Melbourne  City of Townsville  City of Fremantle Local government critical  Nimble government  Community demand

Smart grids devices and buildings – and microgrids… Integrated energy planning smart devices (not grids) to coordinate the actions of devices such as loads & generators Distributed generation changes utility paradigm

Increasing pace of technology adoption Big decrease in developmental lag Innovation/development of new products Supply side capabilities Market competition Growing consumer expectations Higher level of communication between consumers - blogspace CSR, reputation and CFOs Regulation Energy just a commodity

So why Blue? Overcomes green fatigue (but not its purpose) Is about doing more with less (CFOs happy) But it is a fundamental shift – green has been largely seen as doing ‘less bad’ and resisted as perception of doing less, Linear approach to an end point with diminishing returns of ‘less bad’. Blue is cradle to cradle whole-of-life ecology and circular economy