© Copyright 2012 STI INNSBRUCK Christoph Fuchs

Overview 1.What is Piwik 2.Functionality 3.Technology behind Piwik 4.Other interesting features 5.Questions / Discussion

What is Piwik? Piwik is... a web analytics system free software, open source the successor of „phpMyVisites“ financed by sponsors* * french ISP „free“, autoscout24.de, rueducommerce.fr, zimbio.com, eurotops.de, moviepilot.de, blog.1001actus.com, icanlocalize.com

Functionality All standard statistics reports –Top keywords and search engines, top page URLs –User countries –Providers, operating systems, browser marketshare, resolution,... –Time on site, pages per visit, repeated visits ( „engagement“ ) –Top entry and exit pages, downloaded files,... Real time data updates Visitor Log Customizable Dashboard Historical Reports Analytics for Ecommerce Goal conversion tracking Visitor World Map Campaign Tracking

Real time data updates Refreshes every 5s For each visitor: date number of actions time spent country browser OS new / returning Referrer goal conversion

Visitor Log

Customizable Dashboard

Historical Reports

Ecommerce Tracking

Goal Conversion Tracking

Visitor World Map Zoomable world map (from GeoCommons) Countries are colored according to the selected metric It is possible to change the displayed metric Visitors, unique visitors, actions, action per visitor, avg. time on site, bounce rate

Campaign Tracking Campaigns can track various ways of acquiring traffic, such as: Yahoo! Search Marketing, Google AdWords, Microsoft adCenter: Paid search marketing campaign, Cost Per Click (CPC) Display Ads, Banners Links in Newsletters Tweets Facebook Ads “What is the conversion rate for visitors coming from Google Adwords VS Yahoo! search?” Note: Campaign Tracking is enabled via URL Parameters in the advertised links

Campaign Tracking

Technology behind Piwik Written in PHP Data is stored in a MySQL database All functionality is available through a REST API as well Data is recorded using either –a JavaScript Snippet –a tracking pixel –directly via the Piwik API

Other interesting features Google2Piwik - Google Analytics data importer python script to migrate your Google Analytics data to Piwik has limitations, due to limited API requests of Google Analytics Piwik Mobile App available for iOS and Android

Thank you. Questions?