Google Confidential and Proprietary 1 Google Russia Business Opportunities and Ads Update

Google Confidential and Proprietary Developments in Ads and Analytics News from Google Analytics -Fresh Features - Snippets Better Ad Management -Search Funnel (Conversion Attribution) -AdWords Opportunities Tab New Ad Types -Ad Sitelinks -Product Ads 1 2 3

Google Confidential and Proprietary Google Analytics: Quick Intro Quick, Free, Easy to Install “How can we improve our site for sales?” “Are our visitors buying or signing-up?” “Are our online campaigns performing?”

Google Confidential and Proprietary Google Analytics: New Features More Intelligent Data Intelligence & Customizable Alerts (on multiple metrics) Annotations (on the time graph) More Flexible Reporting Advanced Segmentation Custom Reporting Multiple Custom Variables More Platforms Tracked AdWords & AdSense YouTube Brand Channel Mobile Web Tracking Android & iPhone Apps Flash, AIR & Silverlight More Powerful Analysis Segmentable Unique Visitors Engagement & URL Goals Advanced Table Filtering Pivoting & Multiple Dimensions

Google Confidential and Proprietary * Adwords Conversion Tracking is Required AdWords: Search Funnel Multiple ads may have assisted in a conversion – they should share the credit But systematically identifying “assisting” ads is often hard AdWords Search Funnel reports describe ad click and impression behavior on Google.com that leads to a conversion All the Glory All the Work Assist Impression Assist Impression Conversion! Assist Click Assist Click Assist Impression Reality

* AdWords Conversion Tracking is required in order to receive Search Funnel Reports. AdWords: Search Funnel

Google Confidential and Proprietary Advertiser Insights: Account Optimization Has (Too) Many Facets Budgets Keywords Benchmarks Bids Creatives

Google Confidential and Proprietary Advertiser Insights: Opportunities Tab Keyword bid ideas Click “Increase traffic” or “Decrease cost” in the table’s header to see ideas for Your One Hompage for Customized Account Optimization Opportunities

Google Confidential and Proprietary Advertiser Insights: Bid Opportunities Identifies opportunities to change bids for better results Shows bid increase and decrease opportunities per keyword

Google Confidential and Proprietary Advertiser Insights: Impact Estimation

Google Confidential and Proprietary 11 Ad Sitelinks Ad Sitelinks allow advertisers to highlight additional deep content on their site when users enter a navigational query Target Audience: Brand advertisers with rich site content Current Status: Rolling admissions beta

Google Confidential and Proprietary 12 Product Ads via GAN Product ads allow advertisers to market their entire product catalog with little additional work or risk Target Audience: Larger e-commerce advertisers Current Status: Small beta limited to GAN advertisers

Google Confidential and Proprietary Exciting Time at Google Russia >30% share in search *, higher in search ad impressions Good partnerships – Begun and Mail.ru Commitment to growing online advertising in all its forms in Russia -Bringing our core strengths of measurability, effectiveness and ease of use -Supporting advertiser interests, such as adding support for Yandex.Money Strong Russian engineering office * Comscore, Jan 2010

Google Confidential and Proprietary Thank You 14

Google Confidential and Proprietary 15 Advanced Segmentation 15 Isolate and analyze subsets of your traffic post-data capture Compare segments and key performance metrics side by side Analyze your traffic with predefined or customized segments