3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such as BlueKai, Lotame, and Krux. While 3 rd party data is useful to target specific audiences, personal identifiable information (PII) is never included. Audience Targeting – When data is purchased, it allows advertisers to deliver ad impressions to specific audiences based on past behaviors (websites visited, content consumed, searches performed, and offline purchases) and demographic information.

Digital with (YOUR O&O HERE) © All rights reserved. All of your digital needs can run through one point of contact, with one insertion order, one report, and one invoice. TRUSTED SINGLE POINT OF CONTACT O&O PUBLICATION Access to multiple exchanges, site directs and networks utilizing various creative types, and numerous channels (including mobile, video, and desktop). MULTIPLE INVENTORY SOURCES O&O Logo You have access to all of (O&O Publication’s) solutions. (Insert Reach Stats Here) CUSTOM CAMPAIGNS Every business is different so every media campaign should be different too! Each media campaign will be customized to target your audience and reach your goals.

True Events count an actual action, for example: survey filled our, sign up for a newsletter, make a purchase. Conversion Tracking Homepage Visits count users that visited the homepage of an advertiser’s site. There are two types of conversions: Within each type, we count conversions two ways: Post Click Conversions: when a user clicks on the ad and then converts on the site (measures direct response). Post Impressions Conversions: a user is served the ad, does not click on it, but makes it back to the site through other means and then converts on the site (measures direct response and brand awareness).