Precisionism And The Machine Age
Precisionism The American version of “call to order that swept Europe after WWI Tendency to look to the future and new world order based on rationality and science Chose modern machinery and industrial forms as models for precision, logic, purity that they desired in society and art.
Influences Corbusier Cubism Replaced Cubist chaos, flux, illegibility with order, balance, clarity
Characteristics Executed in dry, mechanical manner Flat, hard edge planes,muted colors Simplified geometric shapes of buildings Stressed efficiency, order, calculation of modern technology Based on machine and architectural imagery
Philosophy Reverence for industrial subjects Correlation of industry and religion Equation of America with machine and technology Exultation of the machine/industry Utopian vision of the city Aesthetic vision of industry
Artists Charles Demuth Charles Sheeler Louis Lozowick Hugh Ferriss Howard Cook George Ault Joseph Stella Georgia O’Keefe
Demuth My Egypt, 1927 Incense of a New Church, 1921
Charles Sheeler River Rouge Plant, 1931 Classic Landscape, 1931
Sheeler Industry, 1932 Church Street, 1920
Louis Lozowick New York Pittsburg
Lozowick
Hugh Ferriss Study for Maximum Mass Permitted by the 1916 New York Zoning Law, 1922
George Ault Jane Street at Hudson And Sullivan Street in
Howard Cook Skyscraper, 1929
Joseph Stella Brooklyn Bridge, 1919; 1929
Georgia O’Keefe
Photographers Alfred Steiglitz Edward Steichen Lewis Hine Ralph Steiner Margaret Bourke-White Gerald Murphy
Steiglitz Flatiron Building
Steichen Flatiron
Margaret Bourke-White Chrysler Corporation, 1929
Bourke-White Chrysler Building
Gerald Murphy Watch
Lewis Hine Girl Worker Powerhouse Mechanic
Ralph Steiner Typewriter Power Switches
Paul Strand City Hall Wire Wheel