The Global Phenomenon Of Social Games: How To Monetize The Global Audience Private & Confidential

About 6waves Private & Confidential

Facebook Games Developer Turn Publisher In-house Development Games Publishing

Appdata MAU Ranking Private & Confidential Total MAU: 80+ Million Total DAU: 10+ Million

Appdata MAU Ranking Private & Confidential Source: Appdata.com – November 22, 2010 Combining 6waves published and self- developed applications: 80+ Million MAU 6waves self- developed games: 41 Million MAU

Well-Balanced Global Audience 6 waves Global Audience on Facebook: 80M MAU / 10M DAU 29% 11% 28% 3% 1%

Well-Balanced Global Audience Users Best games 80+ million MAU 10 million DAU 15 languages US, Canada China, HK France, Finland Russia

With its global reach, 6waves has driven Mall World to 4+ million MAU in less than two months! 6waves begins distribution of Mall World Private & Confidential Driving Users to Partners (Effective User Acquisition)

Private & Confidential Partners Relations Development Partners Our developer partners are from all over the world US, Canada, France, Finland, Russia, Eastern Europe, China, Korea, Hong Kong, Singapore

Monetize Globally: Why?

Social Networks

Facebook 557,322,720 Source: 50% users log on in any given day People spend over 700 billion minutes per month More than 70 translations About 70% of users are outside the US 1 million+ developers from more than 180 countries 550,000+ active applications currently

Monetize Globally: Why? Two-thirds of Facebook users are on other continents.

Global Growth is Explosive Recent Facebook Growth (6 months) Source: facebakers.com

What About Social Games on Facebook? Private & Confidential 69%31% Source:

Economic Trend for Social Games Private & Confidential John Doerr: “There’s never been a better time than now to start a new social venture.” Jeff Bezos: ”This probably is the golden age of social apps.” Bing Gordon: “Social Will Grow 10 to 25x in the Next Five Years” (Oct 21 st, 2010)

Monetize Globally: How?

The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers

Choose your Battles Private & Confidential ARPU DAU MMO RPG Resource Mgmt Casual X X X High ARPU with Good DAU ( conversion of non- gamers ) High DAU with Good ARPU ( optimize monetization ) Observation from 6waves internal data O O O ARPU DAU

The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers

Monetization Drivers LocalizeMarketing LocalizeContent LocalizePayment Private & Confidential

Localize Content - Language

Localize Content – Support

Localize Content – Events

Facebook Credits Credit Cards Paypal Mobile Bank Transfers KiosksISPs Mobile Pre Paid Cards Credit Cards Localize Payment

Localize Marketing

The Difference in Marketing

The Key First Steps: Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers Understanding local sensitivities Get a Good Game DIY vs Enablers

Do-It-Yourself vs. Enablers DIY vs Enablers? User traffic Local language Payments Customer Support Community Events MarketingHosting

Private & Confidential “If you build it, they will come”?

Private & Confidential Virality Going Down Notification Gone News Feed Limited Invitation Location Advertising Increasing Importance

Case Study Private & Confidential

Resort World

Distribution and Marketing Cross Promotion and FB Marketing 6waves uses the top bar to effectively cross promote new games to our 70+ million users Facebook Marketing

Distribution and Marketing Gaming Dashboard & Offline Marketing Placement on Gaming Dashboard Leveraging game sites, magazines and offline publications to promote games

After Publishing Private & Confidential

After Publishing Private & Confidential Surpassed in less than two months Growing more than twice as quickly Number of users: over 2.5x

Summary Private & Confidential

It’s a Big Big World Social games growth remains strong Design with Global in mind Differentiate and generate a buzz

Thank You!