EMPATHY 2.0. Your job during empathy…. Connect with people. Seek stories, feelings & beliefs.

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Presentation transcript:

EMPATHY 2.0

Your job during empathy…. Connect with people. Seek stories, feelings & beliefs.

The beginner’s mindset… Not judging Questioning everythingTruly curious Finding patternsGreat listener

Panning for Gold… SCOUR THE FIELD for inconsistencies. What do people say they do? What do people do?

For Thursday: For class on Thursday, decide on a user or topic area to focus on. If a user, then interview a person who fits this description, ask questions that will need to surprises and insights. If you choose a topic area, then do what you need to to get a better understanding of this topic area.

EMPATHY 2.0