Alex Watsik

 Superman was born on planet Krypton and sent to earth  Superman has incredible strength and can fly  His weakness is Krypton  Superman is a male in his 20’s or 30’s, is not married, and has nor formal education, although he is very intelligent and logical  He lives in a city called Metropolis

 During the early years, Superman was portrayed as being very rough around the edges, terrorizing gangs, wife-beaters, and other criminals  During the later years Superman developed a strong moral code that he always stood by and today is seen as someone who always fights for justice and never kills

 Superman was created by Jerry Siegel and Joe Shuster, and is owned by DC  In the past Superman has been marketed as a superhero who always does the right thing and was the inspiration for many of the superheroes that came after him  In the early years Superman appeared in jigsaw puzzles, paper dolls, bubble gum and trading cards available, as well as wooden or metal figures  Since then Superman has been in newspaper comics, TV shows, movies, and video games

 Marketing Superman would be very easy  I would continue to show him in comics, movies, TV shows, and merchandise  Since he is already the most well known superhero, it won’t be hard to market him  The target market would be young kids and teens, as well as old people who originally read the comics