Digital Promotions – Issues, Experts, Best Practices and Discussion

Panel Discussion Introductions: Moderator: Susan M. Jones, Inmar Jackie Broberg, General Mills Mary-Anne Day, P&G

Digital Promotions Definition: A digital coupon is a coupon that traverses the full coupon process (set-up and communication, discovery, presentation at Point of Sale, validation, and redemption) without the requirement to manifest itself as “paper” or in other hard-copy form. Landscape today –Approximately 20,000 retailer locations are enabled for digital coupons* –Small share of total industry distribution – 0.3% –Dramatically growing share of industry redemption – 1.8% (up from 0.9% in Publication: ACP Digital Coupon Introduction * revalidate this number closer to event date (as of February 2015)

Digital Coupon Process Setup & Communication Discovery & Acquisition Presentment Validation & Redemption Reconciliation

Digital Promotions - Discussion Offer set up – –Ensure that you have unique offer codes by method of discovery –Provide SKU/UPC data to validate digital offers. If a databar is asked for during set up, ensure you understand how it’s to be used. –Proper set up, enables controls through the process AND solid analytics when you are done. Discovery & Acquisition –Growth continues as additional retailers add digital capabilities – are we at “scale?” –Consumer engagement tactics by participating retailers are critical for adoption and use. Presentment –JICC guidelines discourage use of human readable or scannable barcodes presented on a mobile device screen.

Validation & Redemption –Worth repeating! True digital will be validated by the product SKU/UPC of the purchased product. –Retail system should care for situations where consumers present both a paper coupon along with a digital coupon for the same purchase. Rules should be in place to apply only one discount. Reconciliation –JICC file layout standards should be followed for all redemption files allowing for proper reconciliation & controls Digital Promotions - Discussion