Oracle Demand Planning Implementation Challenges and Benefits Sanjay Agrawal USJade Corp

Page 2  USJade Profile  Oracle Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 3  USJade Profile  Oracle Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 4  USJade Corp is a focused ERP Systems Integration and consulting firm serving medium to large-sized companies  Ex-Big5 and Ex-Oracle Consulting Personnel  Offices in San Jose, California and Pune, India  Oracle Certified Partner: Strong Alliance with Oracle.  Macromedia Partner: Strong Development Alliance  History of high customer satisfaction and exceeding expectations  Cost-effective delivery model: On-Site, Off-Site (San Jose) and Off- Shore (Pune, India) USJade Profile

Page 5 We Deliver Faster, Better, and Cheaper Onsite Planning Assessment Strategy Architecture Requirements Pilots Training Staff Augmentation Offsite/Offshore Prototyping Proof of Concept Development Testing Conversion Maintenance/ Enhancement Support  Knowledge Base  Management/Collaboration Tools  Vendor Architectures and Roadmaps  Business Process Flows  Standard Requirements Listings  Deliverable Templates  Demo Systems  Test Suites  Re-usable Components Common Practices, Tools and Methods Pune San Jose, CA Faster: Through the use of re-usable solution components, we are able to deliver proven solutions more quickly Better: By integrating our onsite and offshore resources with a common, standard methodology, we ensure that the solution meets client requirements through every step of the project Cheaper: By using the most cost effective resources throughout the project, we drive more value to your bottom line. Delivery Model

Page 6 Strategy Services Project and Organizational/ Assessments ERP Strategy Business Case “Roadmap” Development Implementation and Upgrade Services Process Re-Design and Development Architecture Design Vendor Selection Business/Technical Design Systems Development (Onsite/Offsite/Offshore) Training Development Test Planning/Execution Deployment and Support Services Training Conversion Global/Domestic Rollout Systems Maintenance and Support Release Management Oracle Competencies Oracle eBusiness Suite Database Developer Tools Application Server Collaboration Suite Data Warehouse Business Intelligence Process Expertise Supply Chain Financials Manufacturing Distribution HR CRM – Sales and Service Industry Expertise High Tech Semiconductor Manufacturing Transportation Java Competencies Macromedia Flex Builder Macromedia Dream weaver JSP, Java Servlets, Applets J2EE Spring Framework Hibernate JAAS Comprehensive Suite of Services

Page 7  USJade Profile  Oracle Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 8  Data visibility in Demand Hub  Forecast Accuracy Common set of data Complex Multi-dimensional Analysis Allocation & Aggregation Statistical Forecasting  Global Forecasting  Collaboration  Integrated Planning Solution  > No separate Express Server Demand Planning Product

OM DemandPlanning ASCP Booking data Shipment data POS Data Sales Online CRM OM Customer Data Resources CRM ItemCategoriesFamily INV Information Flow Supply Plan Snapshot

Page 10  USJade Profile  Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 11 ASCP Plan ORG2 ORG3 Sourcing Advanced Graphical Pegging From Supply to Demand WIP Purchasing Planned PlannedOrders ORG1 Sourcing Demand Planner Sales Forecasting Cycle Loads Material Family Forecast Planned PlannedOrders Supplier Collaboration Typical Planning Process

Page 12 Source Instance Planning Instance Master data Transactional data OLAP MSD Download Populate Measures Distribution Collection Upload MSC Demand Planning Process

Page 13  USJade Profile  Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semiconductor Hi-tech Manufacturer  Lessons learned  Credits  Q & A Agenda

Supply Chain Collaboration Internet Suppliers ManufacturingDistribution Customers Virtual Enterprise Internet Enabled Collaboration

Page 15  Channel Visibility  Elaborate Forecasting Approval Hierarchy  Forecasting for End Customers  S&OP  Sales analyses/forecasts data different from the manufacturing perspective  “Rep Firms” – Sales Credit  Data Security  Complex Forecasting methodology Supply Chain Complexity

Page 16  USJade Profile  Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 17  Fabless Semi-conductor Industry … listed on Nasdaq  5 Locations World wide  No of Employee – 500+  Approx $350+ million revenue  Oracle Application with separate Express Server  Time to implement – 100days Implementation 1

Page 18  No Systems in place for forecasting  Data collated Manually from disparate areas  Prone to Manual errors  Dependant on 1 person for all reports  Elaborate Forecasting Approval Hierarchy  Data Security  Not integrated to Manufacturing Top Issues

Page 19 Individual Sales Fcst Sales Person Country Forecast DTV IMG DVD MOB Corporate Forecast Country HeadsProduct PlannersVP Sales Country Goals Next Month Inputs Background Processing ODP Forecast Flow

Page 20  Forecasting Process streamlined  Data Security at all levels  Daily Shipments and Backlog data  Internet based online Reports  Manual intervention eliminated to zero (virtually)  Data Analysis – Slicing & dicing Benefits

Page 21  USJade Profile  Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 22  Technology leader - Optical fiber Industry  Estimated 2006 Revenue: $300 - $350 Million  No employees ~2900 employees world-wide  Locations - Headquartered in Sunnyvale, CA  Across the Globe Full Oracle E-Business suite, upgraded to in Aug, 05 Integration with ASCP Implementation 2

Page 23  Legacy System used for Forecasting  Poorly integrated System  Poor Channel visibility  Data Analysis  Reporting purely Excel based  Dependant on 1 person for all reports Top Issues

Page 24 Sales Forecast RSM Forecast Manager Approval Operation Forecast Operational Changes ASCP Next Month ODP Forecast Flow

Page 25 End Customer 1 John Smith Main Forecasting Sheet

Page 26 ABC Company John Smith Actuals by RSM

Page 27 ASP by Product Family

Page 28 End Customer 1 Channel Visibility

Product Dimension Hierarchy

John Smith End Customer 1 Geography Dimension Hierarchy Ship To Location 1 Ship To Location 2 Ship To Location 3 Ship To Location 5

Geography Dimension Hierarchy

Sales Rep Dimension Hierarchy

John Smith Sales Rep Dimension Hierarchy

Page 34  Integration with Supply Chain  Data visibility  Refreshed and updated data available daily  No Manual interventions  Forecasting Process streamlined ODP Benefits

Page 35  Item Description  Item status code  Channel Management  Sales Credits  Usage of Rep Firm  Integration with POS  Shipments are Revenue data  End Customer configuration  Forecasting both Bottom Up and Middle Out Implementation Innovations

Page 36  USJade Profile  Oracle Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A Agenda

Page 37  Hierarchy design  Who are you designing the tool for?  Get sales involved early & own the project  Keep Sales focused  Identify key worksheet layouts & reports  Data … Data … Clean  Product flexibility  Test, Validate, Test… Lessons Learned

Page 38 Agenda  USJade Profile  Demand Planning - Product  Typical Demand Planning Process  Challenges & Complexity  Recent Implementations Fabless Semi-conductor Hitech Manufacturer  Lessons learned  Credits  Q & A

Page 39  Finisar Corp Duane Hardacre Anh T Nguyen  Zoran Corp Alex Sinar Jung Hwang Credits

Page 40 Q & A

Page 41 Source Company End Customers Contract Mfgs Distributors Sales Channel

Page 42 Sales Forecasting – Current State Legacy System Oracle ERP