Tourism Market Update June 2015

International Market – National Forecasts Forecast (MBIE) 2015 – 2021 Average 4.0% growth in visitors Average 5.8% growth in spend Key markets Australia – average annual 1.6% growth in spend, reaching $2.2b China – average annual 14.1% growth in spend (+18.4% in visitors), reaching spend of $2.6b China forecast to overtake Australia in total spend in 2020 Long-haul: UK 3.1%, Germany 7.4%, USA 11.9%

International Market – Visitor Arrivals Arrivals - Queenstown Current growth at over 20% compared to same month previous year Auckland airport is a shareholder of Queenstown airport Arrivals – Christchurch Recovering – 8.9% growth in arrivals YTD compared to last year Increasing capacity

International Markets – Hanmer Springs The Chinese are coming Australia remains a key market Long-haul markets returning

International Markets - TRENZ Growth of China Challenges Opportunities Representation Becoming trade-ready

Domestic Market High dollar Post-earthquake peak Corporate / meetings market

Research Christchurch & Canterbury (436,000 population) 38% intend to visit Hanmer Springs in the next 6 months Activities in Hanmer Springs 89% of those who intend to visit want to visit the thermal pools Also walking (72%), staying overnight (70%), biking (29%) Mid-Week Market 41% of those who intend to visit want to come during school time 55% of these want to come on a weekday 38% x 41% x 55% = 8.5% (was 6.6% last year)

Canterbury mid-week market… HSBA mid-week work Focus on the 8.5% (37,360 people) who intend to visit mid-week on a weekday? Or the 16% who don’t know if they intend to visit? Or the 46% who don’t intend to visit? What can we do in the international or corporate market to increase mid-week?

HSTPS – Marketing Plan BRAND DATABASE