Facebook 102: Customizing Your Dance Studio’s Facebook Page Presented By: Jill Tirone facebook.com/dancefitmarketing

2 Agenda  How to design your Facebook page to increase sales, capture client contact information, and drive traffic to your website  How to set up a Facebook URL for your business (  How to give your Facebook page a custom look without any special coding  How to add an newsletter sign-up box  How to install the best apps for promotion and marketing  How to maximize event marketing on Facebook  How to integrate Facebook into your overall marketing plan  Q&A

3 Facebook Username  Go to  Must have at least 25 “Likes”

4 Select Your Page Name If you have at least 25 “Likes” you can select a username

5 Confirm Your Username

6 Username Confirmation

7 Add A “Like” Box To Your Website Hire

8 Use Your Page URL Hire Or use your custom Facebook Username mydancestudio

9 Add A Newsletter Sign Up Box  Constant Contact   Aweber    MailChimp  my-facebook-fan-page clients have their own apps to add sign up boxes to your Facebox page (Note: Be sure to have your account set up with at least one mailing list).

10 Custom Landing Pages  Displayed when someone browses to your Facebook page for the first time  Increases conversion rate and turns visitors into “Likes”  Many free and paid options to create stunning custom landing pages  Maintains your branding

11 Custom Landing Page Apps  TabPress  Must be an admin on the page to install  You can only install TabPress ONCE to each Page  PageModo  Easy to Use, Customizable  Free version has limited features and includes advertising. Premium options available.  Wildfire  Static HTML: iFrame App  HTML + iframe + FBML = iwipa

12 Creating a Welcome Page  Wildfire Free Application

13 Creating a Welcome Page

14 Creating a Welcome Page  Different options for Fans and Non-Fans  Insert custom image or custom HTML  Different options for Fans and Non-Fans  Insert custom image or custom HTML

15 Creating a Welcome Page  New custom page made with custom graphic  Includes call to action  Address, phone, website prominently displayed  New custom page made with custom graphic  Includes call to action  Address, phone, website prominently displayed

16 Creating An About Us Page  Pagemodo

17 Creating An About Us Page  Login To Your Facebook Account

18 Creating An About Us Page  Choose Your Page  Pick A Theme (Free or Paid)  Choose Your Page  Pick A Theme (Free or Paid)

19 Creating An About Us Page  Add Graphics  Add Text  Choose Plan  Add To Page  Add Graphics  Add Text  Choose Plan  Add To Page

20 Creating An About Us Page  Your New About Us Page

21 Facebook Ads

22 Facebook Ads

23 Targeting Your Facebook Ad

24 Select Budget & Schedule

25 Review, Name, and Place Order

26 Performance Summary

27 Page Design Consideration  Get Creative: Create a custom Welcome Page as the default landing tab for your Facebook Page to:  Capture E ‐ mail  Tell them why they should like your Page  Tell them about your latest call to action  Create an incentive for them to like your page

28 Facebook Apps  Enhance your Facebook Page by adding applications.  Apps add particular functions to your page  YouTube Videos  Draw in your RSS feed (Social RSS app is a good example of this)  Further engage visitors to your Page  Provide them with a reason to come back  Hundreds of apps designed to help you do business better on Facebook.

29 Facebook Apps  Browse for Apps: Edit Page, Apps, Browse More Apps

30 Apps For Dance Studios  YouTube: p?id= p?id=  Google Maps:  Social RSS: d= Events Calendar d=

31 Event Marketing 1. Always RSVP 2. Get Noticed  Write a note on the event wall 3. Upload Photos  Use an engaging photo for your main event description and add multiple photos related to the event to pique interest. 4. Upload Videos and Links  Like photos, make a short video explaining what your event is about and upload it to the invite.

32 Event Marketing 5. Write a Personal Message 6. Send Out Invites 7. Spread the Word  Click the “Share” button and “Post to your Profile” and your invite will go on your wall for all to see. 8. Send Out Reminders

33 Use Facebook To Complement Your Existing Marketing  Link your studio website & Facebook Page  Leverage  Advertise in your studio  Use Facebook to turn the dial up both online & offline

34 Creating A Strong Call To Action  Be sure to answer – what’s next?  Welcome Page  Phone number, contact form  Encouragement to “like” your studio

35 Connect With Us For Help And Questions facebook.com/dancefitmarketing twitter.com/jilltirone Need help getting your studio live on Facebook? DanceFit Marketing provides marketing and web services to dance and fitness studios worldwide. We’re here to help! Contact:Jill Tirone Toll-free:(877) On the Web: