Cruising I

Cruising I Learning Objectives Describe the cruise industry Determine why people go on cruises Describe different types of cruise lines and ships Explain how cruises are priced and sold

Evolution of the cruise industry Started off with Packet boats :- cargo travelled on regular schedule, loaded or not Sailing ships :- first class, second class and steerage (least expensive) Ocean Liner :- launched in 1900s, with Queen Mary, QE, Titanic

Evolution of the Cruise industry Queen Mary :- Long Beach, California Queen Elizabeth :- burned in HK in 1972 QE2 :- christened in 1967, operates world or special cruises in the winter, scheduled transatlantic service in the summer

Cruise Product 1980s :- Cruise lines began mirroring resorts. Cramped entrances and lower-deck pools to palatial atrium lobbies

Port Development Good Sightseeing or offer active sports opportunities Better infrastructure to a destination Shore excursions’ volume increase

Life abroad ship Circular journey Embarkation :- city where a cruise begins Port of call :- city somewhere on a ship’s itinerary

Life aboard ship Debarkation :- ship’s final port – right back where it started

Passenger Profiles Who cruises? Activity lovers Families Gamblers

Passenger Profiles Groups Physically challenged Honeymoons and anniversaries Resters and relaxes

Cruise Areas Ocean e.g. Pacific, Atlantic, Indian Sea e.g. South China Sea Island e.g. Phi Phi Island, Koh Samui

Other Cruise Areas Bermuda SE Asia Caribbean China and Japan

Specialty and Expedition cruises Adventure cruises Cruises to nowhere Dive boats Yachts Website :- www.starcruises.com.

Rules and Regulations Registry :- Bahamas, Panama Number of Nations allow their flag to be used in this way as a flag of convenience for a fee

Payment Policies Reservation is made, passengers are given an option on their cabin choice for a certain amount of time Use of credit cards available on line at Star Cruise Singapore Other modes of payment (cash, nets, credit cards) are also available

Per diem costs Per diem, daily rate per person Divide the total cost of the cruise by the number of nights afloat to find the per-person per diem rate Passengers need to know the rates ahead of time

Tipping Tipping : - part of every cruise ship subeconomy Vary from cruise to cruise Will be advised on the “unwritten” tipping policy by the cruise director

Deck Plans Bow Stern Starboard Port

Examples of Fly-Cruise Packages 1) 15D 12N Northern Europe & the Baltics Details :- Sail out of Amsterdam Sailing dates : June 14, July 08 & Aug 01 (2005) fr. $3,788 Ship : Celebrity Century (77,000 tons) Ports of Call : Amsterdam, Oslo, Stockholm, Helsinki, St Petersburg, Estonia, Copenhagen

Examples of Fly-Cruise Packages Package includes :- 7N to 14 N deluxe cruise, return airfare, transfers, depending on itineraries Travel Agencies :- Misa travel, citystate travel, anglo-french, universal travel etc.

Examples of Fly-Cruise Packages 2) 18D 14N Scandinavia & Russia Cruise 3) 18D 14N British Isles/Norway Cruise

Summary Identifying the correct target markets is crucial in order for the cruise companies to package the product Customers can use different modes of payments in buying the cruise products