Intro to E-MAIL MARKETING (Part 1 of 2) (626) 400-4511 www.readyartwork.com websites. design. marketing 403 S. Mission Dr., San Gabriel, CA 91776.

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Presentation transcript:

Intro to MARKETING (Part 1 of 2) (626) websites. design. marketing 403 S. Mission Dr., San Gabriel, CA 91776

DIGITAL VERSION OF A MAILER/FLYER If you own a business, at some point, you have sent out an advertising flyer. APPLICATION FOR B2B & B2C Can be used for all businesses whether it’s B2B or B2C; It can be applied across the board. What is Marketing?

COST EFFECTIVE & FLEXIBLE (TIMELY) Cost of sending out a postcard is roughly $2.50 each. Let’s say you send out 1,000 postcards, it would have cost you $2,500. marketing is cost effective (sometimes, free) and it won’t delay your timeline if you need it to go out by a certain day/time. Why Is Marketing Important?

BUILD BRAND AWARENESS & TRUST Utilizing marketing as a way to share your knowledge is a great way to build up trust. Consistency! Being consistent with sending out newsletters shows your audience that you want to stay connected with them. Asking for permission – collecting s the right way instead of taking shortcuts such as buying databases. Why Is Marketing Important?

DRIVES SALES Utilizing customized messages can lead to a new potential client or sales! Loyal customers are also derived from successful marketing; special promotions and deals can help bring in more sales as well. Why Is Marketing Important? MEASURABLE You can track the statistics on how many people opened your newsletter, who clicked through to your website, etc. The analytics can determine ways to improve on your next newsletter for better results.

IT’S LOW RISK TO START! Before hiring a professional, you can try a number of different tools that are available for free! Why Is Marketing Important?

MAILCHIMP Mailchimp has a free version. A major benefit is that Chinese language is supported for headlines. Tools (Free Tools) CONSTANT CONTACT Free trial version for 60 days. Advantage: Better Customer Support and slightly better deliverability rate.

SURPRISING MARKETING STATISTICS 91% of consumers check their daily 66% of consumers have made a purchase online as a result of an marketing message 48% of s are opened on mobile devices marketing has an ROI of 4,300%! 74% of consumers prefer to receive commercial communications via Workshop

Workshop HEADLINE EXAMPLES Ends Today! 20% Off Friends & Family Your [Company] catalog is here! 10 Gift Ideas for your little ones THE ANATOMY OF AN HEADLINE Language that speaks to the audience Clear and concise Avoid ‘click-bait’ and Spam headlines Action words

Workshop ELEMENTS Concise copy Include a call-to-action Link to your website Avoid making the an image

Upcoming Workshop June 24 th MARKETING (Part 2)