WHY ADVERTISE ON TELEVISION. TELEVISION FACTS Television reaches over 90% of New Zealanders in an average week* 2.5m New Zealanders tune into TV ONE and.

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Presentation transcript:

WHY ADVERTISE ON TELEVISION

TELEVISION FACTS Television reaches over 90% of New Zealanders in an average week* 2.5m New Zealanders tune into TV ONE and TV2 each day* In H1 2010, New Zealand’s top 20 television shows among all people aged 5+ were on TVNZ’s channels* Television is a high impact medium, engaging the viewer through sight, sound and motion Viewers are generally in a relaxed, receptive state TVNZ offer cost effective ways for advertisers to reach viewers both in peak time (6pm – 10.30pm) or off-peak time (6am – 6pm). Advertiser’s have the flexibility to decide on level of spend – they’re not locked into a set size or placement Advertiser’s can advertise regionally (through traditional viewing and through SKY) on TV ONE, and can target niche audiences by programme Advertising is easily measurable Television is the best way to build brands (Goldstein, AMP, Vero, Bugger etc.) *Nielsen TAM, Jan-Jun 2010

TELEVISION FACTS The time New Zealanders spend watching TV continues to rise, reaching the highest levels this year* *Nielsen TAM, January - June

TELEVISION FACTS Likewise, the average number of people using TV (PUT’s) are the highest levels this year* *Nielsen TAM, January - June

THE CHANNELS TV ONE TV ONE delivers the best news and current affairs programmes in New Zealand, while also stimulating and amusing New Zealanders through high quality drama and entertainment, both local and international The core target is all people 25 – 54 years of age who want to be informed and entertained TV2 TV2 delivers the best emotionally-charged entertainment content from New Zealand and around the world The core target is all people 18 – 39 years of age who like to prioritise their favourite programmes and talk about them with friends TVNZ 6 and TVNZ 7 TVNZ 6 is the home for kiwi kids. It provides commercial free programming with a NZ flavour delivering a safe, trusted viewing experience for pre-school kids. TVNZ 7 is where we shape our views. It is where New Zealanders can get together to discuss, consider and debate how national and international issues impact on us all, and helps develop our views on these issues.