For Agent/Broker Dealer Use Only. Do Not Use With Consumers. For Agent/Broker Dealer Use Only. Do Not Use With Consumers PLAG.9777 (08.10) Choice.Flexibility. Guaranteed Income. For Agent/Broker Dealer Use Only. Do Not Use With Consumers

Immediate, Recurring and Future Needs For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Immediate Income Needs  Final Burial and Probate Expenses  Mortgage and Car Loan  Credit Card Debt Recurring Needs  Utilities and Food  Childcare  Education  Healthcare Future Income Needs  Survivor’s Income Replacement Need

Did You Know??? For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Approximately three-fourths of financial professionals surveyed believed that a life insurance product that provides a stream of income to beneficiaries would be beneficial Base = all respondents, 296. Poll conducted Sept. 10, Registered Rep. ® - A Penton Media Publication

Introducing the Protective Income Provider Option Income Provider Option Features:  Guaranteed income stream for a fixed period of years*  Additional initial lump-sum death benefit payment also available For Agent/Broker Dealer Use Only. Do Not Use With Consumers. * Neither Protective Life Insurance Company nor its representatives offer legal or tax advice. The tax treatment of life insurance is subject to change. A portion of each annual payment will be reported as taxable income to the beneficiary, based on our understanding of current Federal income tax law. Consumers should consult their attorney or tax advisor regarding their individual situations.

Introducing the Protective Income Provider Option Income Provider Option Specifications:  Single-life UL products, including: Centennial G II, Centennial G II Plus, ModLife and ProClassic (available on Secure-T in 4 th quarter 2010)  Guaranteed equal income stream payments: - Monthly - Annually, - Annually on a specific day (e.g. birthday, holiday)  Available at no extra cost & only at policy issue For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

Introducing the Protective Income Provider Option Income Provider Option Specifications:  Only the Policy Owner is allowed to make changes to the payment schedule  Automatic and/or voluntary policy changes may result in adjustments to the initial lump sum and income stream payments For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

Introducing the Protective Income Provider Option Income Provider Option Specifications:  If the Income Provider Option is selected, all or a portion of the death benefit is paid out in the form of income  All policy rates, values, and underwriting requirements will be based on a discounted amount For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

How does the Income Provider Option Work? For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Income Provider Option Calculation Example:  At issue: -Owner specifies $100,000 initial lump sum + $100,000 annual income payments to beneficiaries for 10 years -10-year Discount Factor = Initial Face Amount* = {(100,000 x 10) x (0.88)} + 100,000 = $980,000 * The initial face amount will be shown on the illustration and should be entered as the policy face amount on the UL application

Income Provider Option ELI Illustrations For Agent/Broker Dealer Use Only. Do Not Use With Consumers. ELI is the easiest and most accurate way to calculate the discounted face amounts of the Income Provider Option ELI will also calculate the portion of the annual payouts that will be reported as taxable income.

Income Provider Option ELI Illustrations For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

ELI Output Example For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

Why Choose Income Provider Option? For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Allows owner to provide clear and specific directions on how funds are to be distributed. New concept that provides a more complete solution to expressed client needs Opportunity for substantial premium savings Perfect for legacy planning, income replacement, business planning

For Agent/Broker Dealer Use Only. Do Not Use With Consumers. IPO Competitive Advantages Very few carriers offering this unique option “Simple” concept for both agent & client Helps “Differentiate” the UL NLG sale Can be an excellent “Alternative” to providing scheduled income to a beneficiary without the added cost of trust documents

Case Study #1 Meet the Carter Family For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Profile:  Michael Carter is an upscale restaurant manager, age 42, risk class: Preferred Non Tobacco  Michael is married and has two children Chief Concerns upon Michael’s Death:  Household budget mismanagement  The effect of lost income on the surviving family

Case Study #1 The Carter Family Proposed Solution:  Michael purchases a Centennial G II and adds the Income Provider Option with a $250,000 initial lump- sum payment and 20-year benefit payment paying $25,000 annually Potential Cost Savings: For Agent/Broker Dealer Use Only. Do Not Use With Consumers. This hypothetical example is for illustration purposes only. For current information, please use our ELI software. Centennial G II Income Provider Centennial G II Lump Sum Total DB Payment$750,000 NLG Premium$3,816$4,715 Annual Savings$899/year > 19% Male 42, Preferred Non-Tobacco, $750k Insurance Need

Case Study #2 Meet Ruth Thomas Profile:  Ruth Thomas is a retired widow, age 60, Standard Non-Tobacco  Ruth has a 9-year-old granddaughter, Sadie Chief Concerns upon Ruth’s Death:  Providing an annual monetary gift to Sadie for future college needs, home purchase, and assist with expenses involved in starting a family  Sadie may not have the financial maturity to handle a large lump-sum For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

Case Study #2 Ruth Thomas Proposed Solution:  Purchase a Centennial G II and add the Income Provider Option with a 30-year benefit payment paying $10,000 annually Potential Cost Savings: For Agent/Broker Dealer Use Only. Do Not Use With Consumers. CG II w/ IPO CG II Lump Sum CG II Lump Sum – Budgeted Prem Total DB Payment $300,000 $189,925 NLG Premium $2,822$4,514$2,822 Annual Savings $1,692/year > 37% Female 60, Standard Non-Tobacco, $300,000 Insurance Need This hypothetical example is for illustration purposes only. For current information, please use our ELI software.

Submitting Business to Protective The Pre-Determined Death Benefit Payout Endorsement Supplemental Application (P-U-437R 8/10) must be submitted with the UL application A signed illustration is required The beneficiary on the UL product application must match the beneficiary on the supplemental application With this endorsement, the death benefit payment schedule is non-commutable after the policy owner’s death The endorsement may be added to pending cases and policies issued in the last 90 days For Agent/Broker Dealer Use Only. Do Not Use With Consumers.

PLAG.9777 (08.10) For Agent/Broker Dealer Use Only. Do Not Use With Consumers. Thank you. The lapse protection guarantees the policy death benefit only, not the cash or surrender value. Policy transactions and premium changes will affect the cost and length of the protection. Actual terms and conditions contained in the UL policy and Income Provider Option endorsement govern all benefits provided. The Income Provider Option endorsement (UL-E35) is available on: Centennial G II UL, Centennial G II Plus UL, ModLife and ProClassic UL (UL-15), and all state variations of them, which are flexible premium universal life insurance policies issued by Protective Life Insurance Company, Birmingham, AL. Product features and availability may vary by state. Consult policy for benefits, riders, limitations and exclusions. Policy is subject to underwriting, and up to a two- year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply. Please see the endorsement for more detailed information. Not available in all states. All payments and all guarantees are subject to the claims paying ability of Protective Life Insurance Company.