OSIM: uTIME WISO OSIM: List Group members right now
Company Overview Specialty retailer (Luxury goods) Health and wellness lifestyle products Focuses/lines: personal massage electronics, nutritional supplements (GNC), fitness equip, air purifiers P-O-S outlets #1 healthy lifestyle brand in Asia 1,104 stores around the world, 31 countries (global network)
Expanding Global Network 31 countries, 369 cities, 1104 outlets, and counting…
Massage Products Pictures of products
SWOT Analysis StrengthsWeaknessesOpportunitiesThreats US expansion to brookstone: underperformance high costs (relative to competitors?) due to insistence on Japanese manufacturing Earnings volatility- just individual consumers (limited exposure?) Growth in China Rising upper/middle class high-stress world? Discretionary product/cyclicality Copycats competitors (Japanese brands) strong branding High quality products Luxury association-high margin Government support? ASIA focus/locale Distribution network understandin g of Asian culture
OSIM: Status Quo OSIM House
OSIM: Growth Opportunity OSIMOfficeHomeHotel Direct Indirect
Why Hotels and Offices: There is a need for OSIM in these places The concept that the OSIM experience is needed in all aspects of your life What is the OSIM experience? a personal relaxation/massage OSIMOfficeHomeHotel
Asia?? Percentage growth in China Upper class growth in China Something about massage culture in Asia How many ppl get massages per week
Where the demand is for hotels: Businessman coming back from late night meetings Added amenity
Implementation/Action Plan: Hotels Massage chair: Select suites: executive suites (need to have room) uPapaHug in more of the rooms Expectation that hotel will want to select We sell it to the hotel (at a discount, because they’re buying mass) We can afford it because of high-margin products In the rooms, hang uPapaHug aka bath robe concept If guest takes it, charged to hotel room Hotel gets % of sale OSIMOfficeHomeHotel
Which hotel (s)? Can only sell to one hotel: because this is an added value concept for the hotel, won’t want it’s competitors doing the same Graph of all choices, circle the one we want to do Issue: international or Asian-focus? Pictures- show the luxury brand match
Why hotels want to work with us? Our brand adds to their brand Ex/ Sealy mattress and bedding-> added comfort Added value Added luxury Ex/ Doubletree cookies (NYTimes) Some of their spas close early, privacy, convenience?
OSIM: Growth Opportunity OSIMOfficeHomeHotel Direct Indirect
Where is the demand for OSIM in offices? Can target the right ppl through companies Lunch break/napping encouragement High-stress; increased productivity Employee benefits- making ppl =) Examples: Google/SAP (US Firms) Bank of China?
Implementation/Action Plan: Offices Relaxation Rooms: Akin to gyms, lactation rooms Focus: high-stress, high-paying industries Aka banking? Selling the larger items: largest massage chairs or maybe even the uSpace Selling only a few per company, but can sell to a lot of companies OSIMOfficeHomeHotel
Which companies? Specific examples: Targeting the office in Asia
Financials
Conclusion: If this works, international strategy?