Diversification NAMM 2012 Jeff Mozingo, Presenter.

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Presentation transcript:

Diversification NAMM 2012 Jeff Mozingo, Presenter

Sales Offer rentals beyond band and orchestra instruments We are expanding our rental inventory to include acoustic drums, electronic drums, electric guitars, acoustic guitars and digital pianos Listen to what customers ask for and implement Sales

We’ve included a mini-stage in our showroom where customers can try out product in a live venue Roland’s Friend Jam Change the look and set-up of your store Sales

Childbloom Guitar program- educational, in-school elementary school program Partner with outside companies to increase sales Sales

Churches Country Clubs Assisted Living Facilities Plus offer instrument drop-offs, pick-ups and product repairs Expand your road reps Sales

Lessons Offer FREE Monthly In-Store Jams Bluegrass Jam Acoustic Guitar Jam Blues & Rock Jam Offer incentives Special promotions Product demos

Lessons Expand your class offerings Daytime Classes Geared Toward Home-Schooled Youth Mozingo Music Fine Arts Academy Musical Theatre Productions Audition, Acting & Singing Workshops Ukulele Group Class Roland V-Drum Lab

Lessons Monthly highlights of our students and teachers Students perform in the community

Advertising and Marketing In-store television for digital advertising and upcoming events Groupon – lessons promotions Living Social – sales promotion Social Media - Facebook - Twitter - YouTube

Advertising and Marketing Radio Talk Radio Christian Radio Station - Sponsored events Christmas Radio

Advertising and Marketing Community Involvement Battle of the Bands Competitions - 10 in ’11 - Battle at Busch

Advertising and Marketing Community Involvement Sponsor community events - Ellisville Farmer’s Market - O’Fallon Jammin’ Concert Series Partner with local charities - Six Strings Heroes: honoring our veterans - Cardinals Care

Advertising and Marketing Offer In-Store Clinics at a minimal cost Mandolin Clinics Guitar Clinics Percussion and Drum Clinics Band Clinics Theory Clinics