Introduction to advertising – THE ideas foundation and TES resources

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Presentation transcript:

Introduction to advertising – THE ideas foundation and TES resources Discussion activity

Which of these statements do you most agree with? STARTER: Which of these statements do you most agree with? Advertising makes us buy things we don’t need Advertising makes us feel inadequate by using images of successful people with perfect lives Advertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from) Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foods Adverts can be very entertaining Advertising convinces us that something is useful and desirable when really it isn’t

a way of promoting products, services or information. What is advertising? funds much media – television, radio, internet, sites social media - facebook a way of promoting products, services or information. a form of communication between manufacturer and consumer. an integral part of culture. an important economic force. targets specific audiences.

Brand values Brand values include: Reliable; modern; traditional; budget; luxury; family-friendly; healthy; economical; eco- friendly; friendly; playful; professional; cutting-edge; disposable; eccentric; controversial; young; cool Complete the worksheet on Brand values 2. Think of a well-known brand and identify 5 values that you think best summarizes this brand

What is a brand? Name a variety of brands from different sectors. For example, Coca-cola What products and logos do you associate with the brand? How do they achieve this? Is it through adverts, slogans, campaigns, celebrity endorsement? Which brands do you dislike? What do you dislike about these brands?

Advertising techniques List the advertising techniques that are used to promote products Check your answers Look at the following TV adverts and complete a chart i. http://www.youtube.com/watch?v=RmmieeHlZvQ ii http://www.youtube.com/watch?v=oLfpv_RzM1c iii http://www.visit4ads.com/advert/Samsung-Galaxy-Note-101-Samsung-Computer- Range/93056 iv. Choose an ad from www.seventeen.com v, Choose a print ad from http://www.creativebloq.com/inspiration/print-ads- 1233780

Research and analysis of printed advertisement Choose an advertisement from a magazine. Complete the worksheet and write up your analysis – approx 300 words