University of Tartu Experiences, research and training materials on entrepreneurship education for new entrepreneurs in creative industry fields Centre for Entrepreneurship January 2010

Entrepreneurship Home for Young People The philosophy and experience of the „Entrepreneurship Home for Young People” project derived from Intotalo Entrepreneurship Training Centre in Kajaani, Finland. During the current project we tested the vitality of the idea in the Estonian conditions and adapted the model of such kind of youth entrepreneurship training centre in Estonia.

Entrepreneurship Home for Young People Duration: – Target group: unemployed years old people, who have finished their studies, but have not yet found the job.

Entrepreneurship Home for Young People Objectives: The main objective of the project is to raise the ability and readiness to work among the target group and to support their faster employment through entrepreneurship training and practice.

Principles Attention to designing entrepreneurial personality Inter- and multydisciplinarity Cooperation Networking Coherence

Principles (1) 1)Individual contract with the participant Development of the entrepreneur personality needs an individual approach. Therefore each participant will make a personal deal fixed in the learning contract, where he or she states individual objectives for personal development and entrepreneurship.

Principles (2) 2) Open learning environment Entrepreneurship Training Centre is learning environment supports acquiring the knowledge and skills needed for the project work and entrepreneurship. It's an open, well- equipped office space like real working place for entrepreneurs, where young people can come and develop their business ides. The main training methods in the centre are learning by doing and networking with entrepreneurs.

Principles (3) 3) Training and Mentors Training consists of two main parts: Qualifications of entrepreneur and project management skills and will create their own business plans and in the implementation phase the mentors will be attracted to judge the ideas and give advice to young entrepreneurs.

Methods 1 Learning by doing Project based learning Work in small groups

Methods 2 Business planning software online iPlanner Open learning environment Discussions Mentority

Learning process Deviced in 2 blocks 1.project and personal development: inner entrepreneurship and creativity, marketing, project design and project working, building customer networks 2. business plan and networking: business planning, financial bookkeeping, business law, intellectual property, networking

Results New creative area firms and NGOs were established: OÜ Elele Manu: Art Gallery ”LOOV” (“Creative”) for dissemination works and exhititions of young artist and art students Tartu Loomemajanduskeskuses Tartu Loomemajanduskeskuses MTÜ Amur paintball services paintball.amur.ee/paintball.amur.ee/ Ö Stuudio OÜ studio for alternative music Mikser Disain OÜ graphic design bureau Eesti Loomeagentuur OÜ Estonian Creative Agency is founded to promote and represent Estonian culture in its best

Training materials Entrepreneurship training materials: entrepreneurship and starting with entrepreneurity, innovation, intellectual property, business plan textbook etc. Experiences from work with iPlanner – business planning software online, and training material. We do not have special training material for entrepreneurial training young people in creative fields jet.

Research Research on creative industry field: Mervi Raudsaar, Aivar Pere, Leeni Uba. Creative Economy and Social Entrepreneurship as Possibilities for Alternative Entrepreneurship in Modern Estonia. Abstract. International Conference “Baltic Dynamics 09”, Vilnius, Research in entrepreneurship and innovation, develop entrepreneurship teaching competence.

Thank you! Centre for Entrepreneurship