ENTREPRENEURSHIP Lecture No : 1 Resource Person: Malik Jawad Saboor Assistant Professor Department of Management Sciences COMSATS Institute of Information Technology Islamabad. 1

Objectives Introduction of the Instructor Course Goals Learning Outcomes Preview of the Course 2

Introduction of Instructor Malik Jawad Saboor Education: University of Strathclyde. International Islamic University Islamabad. 3

Introduction of Instructor Malik Jawad Saboor Experience: Academic CIIT, Islamabad Punjab University GIFT University Industry: National Australia Banking Groups Al-Riaz Rice Mills (Aromabas Rice Mill)

Course Goals To identify entrepreneurship as a career and lifestyle option To build on business skills such as marketing, finance, Utilizing E Commerce To increase self awareness, especially work ethic To become acquainted with business leaders To develop a mindset for business and develop confidence To gain a "life role" credit after successful completion of the course. 5

Learning Outcomes Utilization of students’ personal attributes to contribute to an entrepreneurial venture. Application and demonstration of problem solving strategies and attitudes necessary to develop entrepreneurial ideas Understanding of role of capital resource management. Development of guirella marketing techniques for business promotion Self-evaluation of venture plan and reflect on ways to improve their plan. Recognition of the social and economic benefits of entrepreneurship within the context of community service. Understanding of importance of time management, communication and human resources. 6

Lecture No. 2 Define the term entrepreneur Describe the entrepreneurial profile. Describe the benefits of entrepreneurship. Describe the drawbacks of entrepreneurship. 7

Lecture No. 3 Explain the forces that are driving the growth of entrepreneurship. Explain the cultural diversity of entrepreneurship. Put failure into proper perspective. Avoiding the Pitfalls of Small Business Failure. 8

Lecture No. 4 Role of Entrepreneurs in Economic Development The Entrepreneurial Process Carol Moore’s Model of Entrepreneurial Process The Timmon’s Model of Entrepreneurial Process 10 D’s of Entrepreneurship 9 F’s of a successful Firm 9

Lecture No. 5 Understand Difference between Creativity and Innovation Understand Paradigms Barriers to Creativity How to Spur Imagination

Lecture No. 6 How to Enhance Organizational Creativity How to enhance individual’s Creativity 11

Lecture No To learn creativity techniques Brainstorming Mind Mapping Rapid Prototyping Mix n Match (Thomas Edison Challenge) Attribute Listing Chart

Lecture No. 8 Distinguish the different forms of Innovation Differentiate between the different types of innovation 13

Lecture No. 9 Intellectual Property Rights Patents Steps to Patent Benefits of Obtaining Patents Trademarks Copyrights 14

Lecture No. 10 Understand the advantages and disadvantages of buying an existing business. Define the steps involved in the right way to buy a business. Critical Areas for Analyzing an Existing Business. Entrepreneurs in Action-STEVE JOBS 15

Lecture No. 11 Strategic Management Competitive Advantage Core Competency Strategic Management Process Vision & Mission Statement SWOT Analysis

Lecture No. 12 PESTEL Analysis Key Success Factors

Lecture No. 13 Analyzing Competitors Create Company Goals and Objectives Formulate Strategy Translate Strategies into Action Plan Establishing Control

Lecture No. 14 Conducting a Feasibility Analysis The Feasibility Study Five Forces Model Product or Service Feasibility Analysis Financial Feasibility Analysis

Lecture No. 15 Why Develop a Business Plan? The Elements of a Business Plan What Lenders and Investors Look for in a Business Plan Making the Business Plan Presentation Concluding remarks Business Plan Format

Lecture No. 16 Identify the key attributes of a Social Enterprise Characteristics of Social Enterprise Understand how social enterprise differ from other organisations Entrepreneurs in Action- Video on Google Boys

Lecture No. 17 Guidelines for Preparing Business Plan Tips on Preparing Business Plan Explain the advantages and the disadvantages of the three major forms of ownership The Sole Proprietorship The Partnership The Corporation.

Lecture No. 18 Define Franchising. Explain the benefits and the drawbacks of buying a franchise. Discuss the right way to buy a franchise. Outline the major trends shaping franchising.

Lecture No. 19 Myths & Tips about Franchising Understand the importance of preparing a financial plan. Projected Financial Statements- Mistakes. Understand the basic financial statements through ratio analysis.

Lecture No. 20 Explain the differences in the three types of capital small businesses require: fixed, working, and growth. Describe the differences in equity capital and debt capital and the advantages and disadvantages of each. Describe the various sources of equity capital available to entrepreneurs, including personal savings, friends and relatives, angels, partners, corporations, venture capital, and public stock offerings. Describe the various sources of debt capital and the advantages and disadvantages of each.

Lecture No. 21 Describe the benefits of selling on the World Wide Web. Understand the factors an entrepreneur should consider before launching into e-commerce. Explain the twelve myths of e-commerce and how to avoid falling victim to them. Learn the techniques of designing a killer Web site. Entrepreneurs in Action – Bill Gates

Lecture No. 22 Define Elevator Pitch Elevator Pitch Must Haves & Cautions Elements of Pitch Dragon’s Den Video

Lecture No. 23 Define Intrapreneurs Types of Corporate Entrepreneurship Compensation of Intrapreneurs Barriers to Intrapreneurship Freedom Factors attached to Intrapreneurship Advantages/ Disadvantages of Intrapreneurship How Companies can support Intrapreneurs Ten Commandments of Intrapreneurship

Lecture No. 24 Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy. Marketing Wheel of Fortune How Small Business Marketing differs from Corporations Small Business Marketing Advantage

Lecture No. 25 One-to-One Marketing Customer Sensitivity Guerilla Marketing Competitive Advantage Development through Customer Focus, Quality, Convenience, Innovation, Service & Speed Benefits of Selling on Web

Lecture No. 26 Stakeholder’s Management

Lecture No. 27 History and Importance of Quality Defining Quality Principles & Practices, Quality

Lecture No. 28 Importance of Customer Satisfaction & Loyalty Creating Satisfied Customers Gathering Customer Information Production and Service Delivery CRM

Lecture No. 29 INFLUENCING & NEGOTIATION TOWS ANALYSIS

Lecture No. 30 Explain why “going global” has become an integral part of many small companies' strategies. Describe the principal strategies small businesses have for going global. Explain how to build a thriving export program. Discuss the major barriers to international trade and their impact on the global community.

Lecture No. 31 Explain the challenges involved in the entrepreneur's role as leader and what is required to be a successful leader. Describe the importance of hiring employees and how to avoid making hiring mistakes. Explain how to create a company culture that encourages employee retention. Describe the steps in developing a management succession plan for a growing business

Lecture Review 37 Introduction of the Instructor Course Goals Learning Outcomes Preview of the Course