Making The Most of Mobile. Mobile Toolkit TEXT MOBILE WEB BLUETOOTH COUPONVOUCHER LBS PAYMENTS.

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Presentation transcript:

Making The Most of Mobile

Mobile Toolkit TEXT MOBILE WEB BLUETOOTH COUPONVOUCHER LBS PAYMENTS

SMS & MMS Broadcast Broadcast Marketing Marketing Interactions Interactions Utility – intelligent SMS Utility – intelligent SMS

SMS & MMS Brand:BBCCampaign: BBC World in America Release year: 2007

Mobile Internet Web Apps

Bluetooth Brand:ColdplayCampaign: X&Y album promotion Release year: 2005Results: From 87,000 discovered Bluetooth phones, 13,000 downloaded mobile content Response 15%

Payments SMSPayforit Credit Card Paypal App Store In App Billing NFC

Charities Brand/Client: Kids Company Service: Mobile donation Service launch: 12/2009Media: Mobile, print Thank you for your £5 donation to Kids Company, Charity Number Your money will help support vulnerable inner-city children and young people.

Coupons and QR codes

Location Based Services

Touch Mobile Senses Accelerometer Ears (Mic) Voice (Speaker) Location (GPS)

Great Apps

Tel: