Folie 1 The Centrality of Good Information to Effective Facilitation René Siegl Istanbul ABA – Invest in Austria May 2, 2013

Folie 2 Who We Are  Consulting company (limited liability) for international investors owned by the Ministry of Economic Affairs  25 experienced employees  National network  The World Bank named ABA as the world's top performer in GIPB 2009

Folie 3 ABA – Structure: Geographic Plus Sector-Specific Responsibility Managing Director Germany South / Environmental technology, Renewable Energy Germany North / Life Sciences Western Europe / Financial Services UK, Asia / Automotive Italy, South Eastern Europe / IT, Telecom Central and Eastern Europe / Corporate Development Services Communications / PR, Advertising North America / Tourism

Folie 4 Facts & Figures Currently more than 3,000 inquiries and 650 projects in the pipeline Results 2012  201 companies  m Euro investment  2,385 new jobs

Folie 5 Number of Successful Projects

Folie 6 Successful Projects by Origin Results 2012

Folie 7 Internal Exchange of Information  ABA Wiki Research results that may be useful for others “fed” by everyone  “S-Drive” / Sharepoint Processed and branded information (Proposal, brochures, etc.), ready for use Responsibility: Info Management / PR  Library / Filing cabinet Books and newspaper articles on relevant topics Responsibility: Info Management

Folie 8 Information Offerings for Investors  Website  Brochures  Proposal  Newsletter  Social Media

Folie 9

Folie 10 Website  Austria as a business location  Sector-specific information  Research location Austria  Basic information on how to set up business in Austria  7 languages  2012: 4.5 m clicks, 233,000 visits Charts – international rankings + comparisons Videos: Testimonials of international companies in Austria

Folie 11 Most Frequently Viewed Pages Starting Business in Austria (15 % of visits) About ABA – What we can do for investors (13 %) (Research) News from Austria (10 %) Corporate Development (7 %) Sectors (5 %) Automotive Industry Environmental Protection & Renewable Energies Tourism Life Sciences ICT Mechatronics Downloads (3.5 %) Taxes (2.5 %)

Folie 12 How Do We Direct Investors to the ABA Website? Adwords Constant refinement of keywords and adaption of text and titles Direct Marketing Type: Business letter Online reply forms Advertising Links Austrian Trade Delegations, Official Austrian Websites

Folie 13 What was NOT Successful? Ads combined with microsites for special topics Banners on business magazine websites

Folie 14 Brochures  General information on Austria as a business location  Information on target industries Image brochures Many photos Text plus charts  Starting Business in Austria / Tax Aspects of Investing in Austria In cooperation with lawyers and tax advisors Plain text

Folie 15 Proposal  Standardized information for ready use  Most frequently used topics, like taxes, stability, education, etc. Text plus charts ABA branding Organized and regularly updated by Info Management

Folie 16 Newsletter  Bi-weekly  8,500 subscribers  Economic developments  International companies in Austria  Research results

Folie 17 Social Media I  Wikipedia 7 languages  LinkedIn / Xing Corporate pages Staff already active on these platforms links to the ABA pages  Twitter “Recycling” of Austrian business news Approx. 170 followers: journalists, (Austrian) multipliers abroad  Tweets in English

Folie 18 Social Media II  Slideshare Upload of presentations and brochures used 32,500 times  Youtube International companies tell about their experiences with the business / research location Austria ABA directors tell investors about service offerings (German, English, Italian, French, Russian) 2,600 views in 2012

Folie 19 Content & Info Management  Who? 3 part-time jobs (approx. 55 hours / week) Website: 10 hours / week External technical support  What ? Researching, processing, writing, branding, producing, spreading  How ? Reading of (international) newspapers / business magazines Contact with multipliers / information providers Targeted research