Source: The NPD Group / EMA Proprietary & Confidential Power User Study EMA Entertainment Power-User Study Highlights May 2007 The NPD Group, Inc. Entertainment

Source: The NPD Group / EMA Proprietary & Confidential 2 Key Findings Among power-users usage of next generation devices indexes high compared to the traditional devices Availability of Internet based viewing options has changed how power-users view movies and TV shows using a computer. Ad supported sites as well as social networking sites that show video clips are attracting 6 in 10 viewers. Online rentals is the most preferred way of acquiring a movie/TV show at 48%, it is also the most heavily used (average 10 days in a month). All different activities for viewing or acquiring Movie/TV shows have increased over past year. Almost 50% of power-users listen to music using online streaming radio for average 10 days a month. Purchasing music (music CD or music DVD=35% and digital download=17%) at over 50% is clearly the most preferred way to acquire music while almost 3 in 10 prefer using free file sharing sites. 6 in 10 power-users play video games using a computer or a game system. New types of gaming ways such as multi-player online or using a cell phone to play a video game are also attracting power-users with almost 20% users in each category. Power- users are playing video games 15 days a month on their PC/Mac and 13 days a month on their game system. 70% prefer to purchase their games mainly at a store (54%) or through online sources (16%). Barring playing video games on a system all other ways of playing video games show increased consumption over last year Power-users prefer to purchase their music and video games and rent their movie/TV show DVDs

Source: The NPD Group / EMA Proprietary & Confidential 3 Ownership & Usage of Devices Base: 1897 total respondents Q: Do you own and/or regularly use any of the following?

Source: The NPD Group / EMA Proprietary & Confidential 4 Change in Movie/TV Show Consumption Behavior in Past One Year Difference Between More and Less Groups Base: 581: Rent a movie/TV show; 234: Watch on a networking site; 242: Watch on ad supported site; * Base ; ** Base <100- use only directionally Q: Compared to a year ago are you doing this activity more often, less often or the same? More Less Same

Source: The NPD Group / EMA Proprietary & Confidential 5 Preferred Way to Acquire Movies/TV Shows Base: 903: Acquire movies/TV shows Q: Among all the different ways shown below, if you could choose only one way to acquire movies/TV shows for yourself, which one would you prefer the most?

Source: The NPD Group / EMA Proprietary & Confidential 6 Preferred Way to Acquire Music Base: 1073: Acquire music Q: Among all the different ways shown below, if you could choose only one way to acquire music for yourself, which one would you prefer the most?

Source: The NPD Group / EMA Proprietary & Confidential 7 Preferred Way to Acquire Video Games Base: 749: Acquire video games Q: Among all the different ways shown below, if you could choose only one way to acquire video game for yourself, which one would you prefer the most?