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Enterprise 2.0 and the Enterprise “YouTube”

What is Enterprise 2.0? Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information via Web 2.0 technologies.

Or To Put It Another Way “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers". - Andrew McAfee, principal research scientist at the Center for Digital Business in the MIT Sloan School of Management

Why Enterprise Social Networks? Forrester Research: Enterprise social network market to nearly double from $1.06 billion in 2011 to $1.997 billion McKinsey 2010 Survey: Companies that are fielding social networks internally significantly improve performance Towers Watson: Companies that are highly effective at communications had 47% higher total returns to shareholders over the last five years compared with the firms that are the least effective communicators.

Why Enterprise Social Networks? Collaborative Benefits Enterprise Social Networks: Expose subject matter experts and informal leaders in organizations Create strong personal connections that traditional intranets and formal professional networking venues can't create.

Poll Questions Please take a moment to answer these brief poll questions. We’ll come back to the results later in the presentation. Thank You

How Important is Video? Pew Research Center 2010 – Web 2.0 Video Trends 69% of Adult internet users viewed online video 38% viewed educational videos 14% uploaded video to the internet User generated videos by far the most popular, shared by 62% of video up-loaders 49% shared on YouTube 52% shared on Facebook

What is Enterprise “YouTube”? A Social video software platform for streaming video and rich media within companies, or between companies and their partners or customers. “The enterprise YouTube, or "enterprise video content management and delivery," market is defined by products and applications that typically provide content input, portal, delivery, governance, management, usage reporting, and enterprise content management integration capabilities.”* * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

What’s Driving Enterprise “YouTube”? “The use of consumer-based video-sharing applications such as Google's YouTube by many enterprise employees is on the rise. In many cases, users are leveraging Internet-based video applications to communicate and collaborate with internal project teams, business partners, and customers.” * This un-governed usage represents a significant security risk and also has a negative impact on network bandwidth and performance * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

What’s Driving Enterprise “YouTube”? Consumerization, Democratization, and Externalization Megatrends Reduce travel and effectively collaborate with other users located in separate geographic locations. Devices for creating video are everywhere In addition to user-generated video content, companies are interested in utilizing enterprise YouTube applications to distribute on-demand and other professional-quality video content to users.

Benefits of Enterprise “YouTube” Solving the challenges of governance, security, and delivery Improving reach and reuse of traditional corporate video communications – rich media presentations, live events and webcasting Increased knowledge sharing and retention: making it easy for anyone to share knowledge and collaborate using video – simple Web 2.0 technology Socializing video collaboration - Employees, Partners and Customers discovering one another and sharing solutions to real business problems in real time * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012

Enterprise “YouTube” vs. OVP * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012 OVP (Online Video Platform) Online Video Distribution Video Monetization Media and Broadcasting B2B & B2C Marketing Enterprise “YouTube” Enterprise Scalability, Governance and Security Network Friendly Multiple Streaming and Delivery Options Integration with Enterprise CMS Solutions

Poll Results * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012 Let’s take a moment to look at the results of our poll.

PrimeTime

PrimeTime – Video Channels Social Ratings View Sorting

PrimeTime – Video Player

PrimeTime – Social: Rating, Tagging, Sharing, Commenting

PrimeTime – Advanced Search

PrimeTime – Governance and Security: Role Based Permissions

PrimeTime – Video Analytics

Questions and Answers Q&A

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