© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 The New Collaboration Experience Tim Stone Head of Collaboration Marketing Europe

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Cisco Strategic Direction Secure Inter- Company Interoperable, Open Architecture Flexible Consumption Models Video Communications Enterprise Social Software Integrated Experience

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Cisco Collaboration Portfolio IP Communications Customer Care Telepresence Enterprise Social Software Mobile Applications Messaging

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Cisco Collaboration Architecture Infrastructure NetworkStorage Virtual Machines Collaboration Services Presence Location Session Mgmt Policy and Security Management Client Frameworks Content Mgmt Tagging Communication and Collaboration Applications Conferencing Customer Care Enterprise Social SoftwareIP Communications MessagingMobile Applications Telepresence On-PremiseSaaSHybrid

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 This core is then leveraged by any combination of end-user clients, devices or custom applications from Cisco or 3 rd parties Infrastructure Collaboration Services Communication and Collaboration Applications Delivering the Architectural Foundation Collaboration Now and in the Future

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Cisco Unified Client Services Framework Cisco Unified Infrastructure Services Collaboration Architecture for Clients

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Cisco Unified Personal Communicator

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8 Cisco Webex Connect IM

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Microsoft Office Communicator Integration

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Collaboration Applications Moving to Smartphones

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11  Secure Intercompany  Voice and Video  Presence and IM  XMPP and SIP Simple  TelePresence  Conferencing  Enterprise AEnterprise B Secure Inter-Company Enabling Trusted Business-to-Business Collaboration Secure Collaboration Across Organizations

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Cisco Quad Cisco Enters the Enterprise Social Software Market Content management Social & network- based auto-tagging People, communities, information, search Click to: call, IM, meet Personal dashboard Directory profile Blogs, wikis, forums Video Community team space UC-enabled browser Policy and Security Micro-blogging

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Cisco Show And Share Social Video System and Content Management General & timeline commenting Cameras: Flip, iPhone, embedded Add and edit chapters Crop and delete segments PC or Mac Compatible Subscribe to topics of interest Edit recorded videos Edit uploaded flash files One click publish to share Split and add transitions Transcript display & search Integration with 3 rd party apps

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Taking the Next Step Multiple Points to Get Started Content Management SearchWorkflowPortals Directory Policy Infrastructure Applications Customer Care TelepresenceConferencingMessaging Enterprise Social Software IP Communications Replace an Aging TDM PBX Virtualize Customer Support Reduce Travel Expenses Shift to Cloud Efficiencies Improve Interactions with Suppliers Increase Sales Productivity Start at Any Point, Go at Any Pace, Based on Business Priorities Use on premise call control with SaaS conferencing to lower costs, while delivering higher audio quality Increase value and reduce operating expenses for Cisco TelePresence by leveraging call control. Improve customer, partner and internal productivity through one button integration of WebEx and TelePresence. Strengthen customer relationships by integrating Customer Care with video communities to provide pre-recorded video expertise.

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Cisco Market Leadership Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Intellicom, Cisco Western Europe Enterprise Voice Market Share The European Leader in Collaboration  #1 in Enterprise Voice  #1 in Collaborative Apps  #1 in IP Contact Center  #1 in Web Conferencing  #1 in TelePresence  #2 in Audio Conferencing  #2 in Messaging (UM/VM)  #3 in Instant Messaging Alcatel Nortel Siemens Avaya Cisco #1 Mitel

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Thought Leadership, Industry Expertise R&D Investment Full Range of Service Offerings Market Leadership Strategic Partnerships Cisco’s Commitment to Collaboration

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Why Cisco? Business Value Technical Differentiation Build Trust with Rich, Reliable Interactions Connect the Right People and Information Accelerate Team Performance Collaborate with Confidence Across Companies Maximize Your IT Investments Real-Time Voice and Video Leadership Context: Presence, Session Management, Tagging Integrated Experience Intercompany, Trusted Cloud Openness and Interoperability