Branding on a budget for small to medium sized organisations.

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Presentation transcript:

Branding on a budget for small to medium sized organisations

What is a brand? A successful brand is a promise fulfilled.

Redefine your brand Is your brand aligned with market changes? Ask your stakeholders if your brand is fit for purpose Even simple changes such as tweaking key messages can make a big difference

Test your brand No substitute for talking to your market Aim for breadth (e.g. online surveys) and depth (e.g. 1:1 interviews) Ask opinion leaders for advice over a coffee

Review your branded materials Check random sample of online and offline materials How do they appear on a PC/tablet/mobile screen? Which materials need to work hardest for you?

Keep everyone on board with your brand Never get complacent about your brand Do a regular internal brand review Are people using the brand guidelines?

Remember that your brand is social Thanks to social, all your staff are now brand ambassadors Everyone owns the brand Do you have a good social media policy?

Thanks for listening Do get in touch if you have any questions. Zoe Amar Founder and Director ZOE AMAR COMMUNCIATIONS Website: Phone: