Baseball League of India Baseball League of India Created by Nikole Ellison Greg Rogers Cody Gatton

India Culture Sports- cricket, field hockey Emerging nation

Why India Baseball related to cricket Emerging nation Economic growth Stadiums

Mission Statement The Baseball League of India will become the most popular league of athletic entertainment in India. Giving fans exciting games to watch in a family atmosphere, and provide them with teams they can cheer for from the region they live, the IBL will become and remain competitive.

The Faces of the Baseball League of India Dinesh Patel Rinku Singh The first Indian athletes to play professionally in another country.

Contact W. DAVARAM Vice President, Tamil Nadu Sports Authority

Target Market Sports enthusiasts Moderate means Cricket fans

Marketing Objectives Market through cricket matches Gain country wide recognition Merchandise = Profit Expansion teams

S.W.O.T. Analysis Strengths ◦ Advertising at cricket games, radio, and television ◦ Multiple Locations to view games ◦ Low cost of tickets ◦ Similarity between cricket and baseball Weaknesses ◦ Weak brand recognition ◦ Citizens of India not open to new sports ◦ Language barrier

S.W.O.T. Opportunities ◦ Fast market growth ◦ Innovative advertising ideas ◦ Expanding baseball around the world Threats ◦ Citizens are dedicated to cricket ◦ Trade barriers ◦ Currency rate ◦ Terrorist attacks

Projected Revenue Items Cost (in USD) Projected Sold Annual Income Per Item Tickets$20$180000$ Balls$5$150000$ Hats$15$75000$ Gloves$15$25000$ Bats$25$25000$ Jerseys$25$75000$ Miscellaneous$5$100000$ Total Revenue$

Baseball and Cricket

U.S. Dollar to Indian Rupee Exchange Rate

Headquarters Chennai – Headquarters in India ◦ Large business area ◦ English is widely spoken ◦ High literacy rate San Francisco – US headquarters

Conclusion Why India Will Work ◦ Affect of the terrorist attack ◦ Love for Cricket ◦ Promote Baseball in multiple cities around India ◦ Our ambition and Desire ◦ The doors that will be opened