Microsoft ® Windows ® Embedded XP Overview Szanya Zsolt Elbacom Hungary

Page 2 Mobile Phones 48% Device Market Opportunity 1.6 Billion units vs. 240 million PCs in 2006 Embedded Devices Opportunity IP PhonesIP Phones Thin ClientsThin Clients POSPOS PVRPVR Set-Top boxSet-Top box DTVDTV PrintersPrinters DVDDVD Res GatewayRes Gateway DSCDSC AutomotiveAutomotive Cable/DSLCable/DSL WLAN AccessWLAN Access Digital CamerasDigital Cameras Compressed AudioCompressed Audio Other (13%)Other (13%) Source:IDC Embedded Devices 52%

Page 3 MED And Microsoft

Positive Technology Trends 8 and 16-bit to 32+ bit processors 70% 0% Bit Fixed function to multi-function devices Analog to Digital Media Shift from proprietary to commercial software Transition to consistent application development platform Limited, fixed-line bandwidth to high-bandwidth wired/wireless lines

Page 5 Networked Videoprojector PocketPC / Smartphone as remote control for MCE, STBs, Projector, Home Automation, … MCE / STB as Phone & Voicebox User Interface Voice over IP Phone Hard Disk Recorder Digital TV Receiver PMC as Kid‘s stereo Voice, text, and video Home Automation & Surveilance Smart Picture Frame The Connected Home Enhanced customer experience with collaborating devices Gaming devices Home Office

Page 6 Thin Clients Network Devices Office Automation Kiosk/ATM Game Platforms Industrial Automation What People Are Building Today Retail Point of Sale Set-Top Box Gateway/Media Store

Page 7 What Is Windows XP Embedded? Componentized version of Windows XP Pro Based on the same binaries as Windows XP Professional Choose only features and services you need Additional embedded-enabling features Enable a broad range of devices to utilize rich Windows XP Professional features Powerful Authoring tools Streamline the end-to-end embedded device development process Leverage familiar application development tools

Page 8 Comparison of Windows Embedded OS’s Optimized for devices other than personal computers Best choice for personal computer usage With 3 rd party extensionsNative High developer flexibilityHigh end-user flexibility Monolithic image Reduce image size using components UserScenarios Device-specificFunctionality Footprint Flexibility Distribution and Pricing Sold through OEM; priced lower than Professional Sold through OEM and retail

Page 9 Features Powerful Rapid Reliable Full binary compatibilityFull binary compatibility Over 10,000 individually selectable OS features, services and driversOver 10,000 individually selectable OS features, services and drivers Customized, reduced footprint OSCustomized, reduced footprint OS Componentized Windows XP Pro Latest multimedia and browsing Windows Media PlayerWindows Media Player DirectXDirectX Internet ExplorerInternet Explorer

Page 10 Features Powerful Rapid Reliable Strong Networking Support USB 2.0, IEEE 1394, 802.1x, IrDA, UPnP, IPv6, RDP, many moreUSB 2.0, IEEE 1394, 802.1x, IrDA, UPnP, IPv6, RDP, many more Advanced Power Management Advanced Configuration Power Interface (ACPI) v2.0Advanced Configuration Power Interface (ACPI) v2.0 Advanced Power Management (APM)Advanced Power Management (APM)

Page 11 Features Powerful Rapid Reliable Boot: Floppy, PXE, ROM/RAM, EWFBoot: Floppy, PXE, ROM/RAM, EWF Storage: Flash, HDDStorage: Flash, HDD Headless operationHeadless operation Multiple Boot/Storage Options Flexible Localization Multilingual User Interface (MUI) packsMultilingual User Interface (MUI) packs

Page 12 Features Powerful Rapid Reliable Use PC Hardware and Software Full Win32 API support Over 9,000 Windows device drivers Streamline Development Leverage desktop expertise Fast design starts Efficient, managed workflow High performance build environment

Page 13 Features Powerful Rapid Reliable Robust Embedded stability 32-bit computing architecture Fully-protected memory model Device driver rollback Driver signing Reduced surface area Closed-case designs

Page 14 XPe Development Overview TargetDesigner ComponentDesigner ApplicationBinaries App, OS and EEF Components TargetAnalyzer HardwareDefinition OSImage ApplicationComponents XPeComponentDatabase

Page 15 XPe Deployment Overview TargetDesigner OSImage SDI Image RemoteInstall RemoteBoot Clone and Reseal

Page 16 Windows Embedded for Point of Service  A standard, retail-optimized OS platform for retail Point of Service devices Only POS platform to provide Plug-n-Play support for peripherals Based on Windows XP Embedded with Service Pack 2 Reduced OS footprint Available during first half of 2005 from Windows Embedded OEM partners First of a series of retail-focused investments from Microsoft that will continue through “Longhorn”

Page 17 Windows Embedded For Point of Service Componentized version of XP Professional Over 10,000 components to flexibly build a customized device Embedded-specific features enable wide range of boot, storage, deployment, and manageability options WEPOS is based on XP Embedded SP2 But…. Microsoft has selected the components as has done the build. This includes: IE, IIS, Multilanguage, additional driver support, Management options, Windows Media Player You do not need Target designer to deploy WEPOS Minimal footprint: ~250 MB Minimal memory footprint 64MB

Page 18 Introducing XP Professional for Embedded Systems Same product as XP Pro but different licensing Only for Embedded Systems (not for use in general purpose devices) no Microsoft user interface components and/or screens are displayed to the end user

Page 19 When to use XP Pro with ER instead of XPe? Higher runtime cost is not an issue OS activation is not an issue Embedded specific features not needed (headless/CF/minimize footprint etc) OK to boot into app, no Windows UI needed OS design often changing No time to learn about XPe/Toolkit Windows Update for QFEs is what the OEM/end-customer wants Third party app compatibility

Page 20 OEM Opportunity: Beyond the PC VoIP Phones Set -Top Boxes Media Device PoS Devices Automotive Devices Gaming Connected Devices Thin Clients Consumer Electronics Portable Media Center Network Attached Storage (NAS) PBX, Call Centers Firewall / VPN PC OEM

Page 21 Microsoft OS Comparison User Scenarios Best choice for Point- of-Service devices Fixed function systems with an embedded application Fully-customized, single function embedded devices Mobile and Smaller footprint, fully- customized single- function embedded devices Fully-customized, single function embedded devices Best choice for Point- of-Service devices Fixed function systems with an embedded application

Page 22 Setup Choosing A Windows Platform Application Install Distribution User Scenarios Fixed function systems with an embedded application Installation CD Best choice for Point- of-Service devices Installation CD Application Install before OS deployment Application Install before or after OS deployment Windows Embedded OEMs Fully-customized, single function embedded devices Windows Embedded Studio – Target Designer Application Install before OS deployment Windows Embedded OEMs Mobile and Smaller footprint, fully- customized single- function embedded devices Windows CE Platform Builder toolkit Application Install before OS deployment Windows Embedded OEMs

Page 23 Windows Embedded Roadmap Future Schedules and features are subject to change.

Page 24 Business Model – how does it work? First step: Connection with an authorized distributor Engineering Advice Tools demo Toolkit Sell Training License Agreements Customer License Agreement (CLA) (3 rd party agreements included) Additional License Provisions (ALP) Pricing Runtime licenses (COA) delivery Ongoing engineering assistance Advantages Low cost/easy to use powerful tools Local support

Page 25 Licensing Choose Distributor Purchase toolkit (Platform Builder or Target Designer) Sign two copies of OEM CLA One countersigned by MS Windows CE 6.0 Core 1 off is approx $5.00 Windows CE 6.0 Professional is approx $16.00 Windows CE 6.0 Core is approx $3 at high volumes Windows XP Embedded is approx $95.00 Windows Embedded Toolkit - $995.00

Page 26 Licensing Model Licence Agreement Run-Times come in sticker packs 10, 100 or 1000

Page 27 20,000+ design wins #1 in embedded market share 2004 (Gartner, VDC) – 40% Industry and strategy shaping feedback

Page 28 Over 3,100 Windows Embedded Partners worldwide Gold partners in all major regions Industry focus Demonstrating value across product line

Page 29 Newsgroups, blogs, chats, webcasts, user groups 100+ mobile and embedded MVPs Windows Embedded Developers ’ Interest Group Over 300,000+ downloads of shared source Academic engagements – 300+ schools worldwide

Page 30 More Mature and Complete Technology Portfolio Richer and more scalable set of OS technologies Broad and professionally tested hardware support Familiar, powerful and consistent development tools Lower Device Life Cycle Cost Faster time to market Lower total cost of development (TCD) Lower tools, support and maintenance costs Shared Success Business Model Long-term commitment and partnering Proven and flexible software licensing model “ We don ’ t get paid until you do ” revenue model Why Windows Embedded?

Page 31 Windows Embedded Licensing Features BENEFITS FOR OEM Long time availability 15+ year support for Windows Embedded products Multi Language Support Language-independent licensing No activation for Windows Embedded XP, CE, WEPOS Share success business model

Page 32 Next steps … Contact Embedded distributor - Elbacom Zsolt Szanya - Sales Manager Visit the Windows and Partner Embedded Websites Experience the benefits of the Windows Embedded community Read technical content on Microsoft MSDN®: Participate in newsgroups and chats: Sign up for the Embedded DevWire newsletter: /default.aspx

Page 33 © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.