Todd Brix Senior Director, Windows Phone Marketplace Microsoft Corporation WPH206

100,000 Apps Thank You!

More Developers: 160,000 More Downloads per User More Apps Submitted per Day Downloads Per User = Ratio of cumulative downloads over cumulative users More Apps: 100,000!

Consumer Distribution Developer Sign-Up Ad Coverage Language Support More Markets I hope we are not excluding Tierra del Fuego (split between Argentina and Chile). Magellan would not be happy about it.

Countries Windows Phone Countries Windows Phone 8 63 Countries Windows Phone

7.5 & Countries Windows Phone 7.x 180+ Countries Windows Phone 8.0

Coming this year Available today 7.5 & 8.0

See What’s Working Real time bidding from multiple advertisers Built-in simple, drag-and-drop ad controls Self-serve sign-up, reporting and automated payouts Convenient real time reporting on ad volume and revenue Make More Money Quick & Easy Windows Phone also open to 3rd party Ad platforms 7.5 & 8.0

Windows Phone Languages Windows Phone 8 50 Languages 8.0

Better Monetization In App Purchase Enterprise Distribution and Licensing MO Billing Partner Distribution

8.0

Large Bag of Coins Use the golden coins to buy food and clothing for your game pet, and help it grow faster!. Price $

Find and install apps, as you normally do MS IT HubView user info Access hub View alerts, view info 8.0

Seamless purchase through MO Growing MO coverage Up-to-date MO list: & 8.0

8.0

Next Generation Platform

7.5 & 8.0

“My New App” 7.5 & App 8.0 App In-App product #1 In-App product #2 In-App product #3 Conceptual

Windows Phone 7.5 Windows Phone 8 480x800 version 480x800, 1280x720, 1280x768 version 7.5 & 8.0

Top 10 Ways to Make More Money Today and Tomorrow

1. Use Trial API70x More Downloads, 7x More Revenue2. Use Live Tile Top 50 apps are 3.7x more likely to have 3. Use Push Notifications Top 50 apps are 3.2x more likely to have 4. Use Ad Control w/ Loc More local relevance drives higher eCPM 5. Adopt Metro Faithfully Metro apps are featured more frequently 7.5 & 8.0

6. Publish Globally7. Localize Smartly Language, currency, symbols 8. Right Size your App Apps <90 MB work well on all devices 9. Act on Feedback Prompt for reviews and feedback.. and fix 10. Update Frequently Top 50 apps are updated every 2-3 mo. 7.5 & Deliver Excellence No bugs, use FAS, engaging experience bugs, fast app switching, engaging user experience

Q&A

Tuesday 12:00G105WPH201What's New 14:45G105WPH203Build Apps and Games for WP :30E107WPH202Collaborate Through Exchange, SharePoint, Lync and Office 365 Wednesday 12:00E104WPH204Application UI Design Principles 14:45D201WPH304Security Deep Dive 17:00G105WPH206How to Make Money with your Applications and Games Thursday 08:30G105WPH205Device and App Management 12:00G105WPH301Tiles and Notifications 14:45G105WPH207Building Enterprise Apps 16:30D201WPH302Localization and Globalization Friday 08:30G105WPH303Windows Phone: Optimizing Application Performance 10:15G105WPH208Windows Phone: MVVM and Unit Testing Step by Step

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