 Marketing to Non-Profits Making Lasting Impressions Brought to you by The Shawn M. Donnelley Center for Non-Profit Communications

Who We Are At the Donnelley Center we help nonprofits achieve success through communication. The Shawn M. Donnelley Center for Nonprofit Communications is a student-run agency, that gives mass communication students real world experience in public relations, design, advertising, event and strategic planning by work with nonprofit to create communication solutions.

 Getting the most out of your marketing How to develop your market strategy Branding, Message, and Impact

Branding The Who And Why Of What You Do  Who are you?  Why does your organization exist?  Are you fulfilling your purpose as an organization?

Message Focus on developing solid content with a powerful message then ask:  What are your distinct audience needs?  How does your audience/community perceive your message? Consider the location of your advertising and create a simple checklist for all your materials to ensure that your branding is consistent

Impact  Simplicity hits home  Investigate strategies which most efficiently convey your message  Seek feedback

 Reaching Your Target Audience The unique position of the legal community

The Legal Advertising Market Brand Tarnishing The race to the bottom in legal advertising Ambulance chasing and mass tort ads Community loss of trust Adding Value Bragging about good works Lawyers as community leaders Putting the spotlight on long term projects and historic victories VS

Promoting Essentials  Purpose- the “why” of your event  People- who do you invite, what are your expectations for them? What do you expect them to do or achieve?  Post-mortum- the honest evaluation of your event

 Community Partners Understanding The Role of Bar Associations (from a marketing perspective)

Involving your members Pro- Bono projects Training Attorney education Public Pre-law school Law School Interest “new” lawyers Work Members of the Legal Community

Community Tactics  Stretching your budget  Collaboration  “Free” advertising

Measuring Results  Tracking your ‘brand’  Community awareness  Digital feedback  Reputation: more than just numbers

Questions? We are available to answer more detailed questions via or on our Twitter