Kars Petersen UN2001 March An Introduction to Color Theory
What is color theory? Make aesthetically pleasing blends Maximum readability and clarity
Primary Colors Colors cannot be created from mixing others Includes: RED BLUE YELLOW
Secondary Colors Mixing two primary colors together Includes: ORANGE GREEN VIOLET Mix secondary colors to get tertiary
The Color Wheel
Most important tool in color theory Complementary colors Contrast does not always mean good color pairing “Simultaneous contrast”
The Importance of Contrast This could be very important information you need to read, but can you? No. You could be missing out on something life changing, all because you aren’t listening, and the presenter didn’t have the common sense to use a contrasting color for his font. This, on the other hand, is incredibly easy to read, since it is a red font on a blue background. Complementary colors.
The Importance of Contrast Use contrast to draw attention
Analogous Colors
Colors and Emotions Some colors are associated with emotions Red = danger, excitement, etc. Blue = calm, relaxed, etc. Yellow = happy, positive
Sources Roto/ TRU-Roto- _04.jpg Roto/ TRU-Roto- _04.jpg /colour_wheel.gif /colour_wheel.gif