S EGMENTATION T ARGET MARKET P OSITIONING S ELLOFFVACATIONS. COM Prepared by Inna Sarkisova Sachin Pandey Prathmesh Ghag Alisa Orlova TOUR 9620 Group # 1

S ELL O FF V ACATION. COM – ABOUT US History - Started in 1979 as "Dream Vacations“ - In 2000 became Selloffvacations.com as transactional website was launched Location - 45 locations across Canada 20 offices in Ontario 5 offices in Quebec 5 offices in Nova Scotia

M ARKET SEGMENTATION Geographic Africa, Canada, Caribbean, Europe, Mexico, South America, The United States Demographic Family vacations, group travel, adults only, luxury 5 star vacations

M ARKET SEGMENTATION Behavioural all-inclusive Christmas New Year Honeymoon January March Break Reading week Spring break summer winter last-minute Psychographic beach casino city Disney hedonism romantic golf cruise scuba spa wedding VACATIONSVACATIONS

T ARGET MARKETS  Families (packages and all-inclusive vacations)  Independent adult travelers (flights, hotels, cars, insurances)  Elite clientele  Groups (by interest, incentive, religious, sport, student, wedding services)

M ARKET P OSITIONING Lowest prices guarantee Most trusted website in Canada Reliable and friendly service

I MPROVEMENTS 24/7 customer service (as Canada is in 6 time zones ) One clear advanced search form (by destination, by interest, type of holidays) Create possibility of website search and link to sustainability Planning tours that minimize harmful environmental, economic and social impacts

I MPROVEMENTS Statistics Canada website CountryThousands of visits United States14,862 United Kingdom898 Mexico794

S USTAINABLE P RACTICES TNS Canada website: “Almost two-thirds of travelers are concerned with global warming, loss of natural habitat and eco-systems, and the use of child labour in the third world countries” Paperless working environment – use digital content management system New packages for disabled people – tours across Canada with discount

S USTAINABLE P RACTICES Cooperation with sustainable suppliers – the USA hotels and airlines  Hyatt, Fairmont, Marriott – already sustainable  Bardessono – Napa Valley, CA – 900 solar panels, reclaimed wood used in construction  Element New York Times Square West - faucets are water efficient, Don Not Disturb magnets are eco-friendly and recycable

S USTAINABLE P RACTICES Scuba-diving niche – Jamaica has nearly 479 square miles of coral reefs l-reefs-jamaica-1380.html l-reefs-jamaica-1380.html  Coral reefs are destroyed by temperature increase, hurricanes and overfishing.  Global Coral Reef Alliance – non- profit organization dedicated to restoring and protecting coral reefs -  Donating 5% of company revenue to the restoration of coral reefs in Jamaica

Thank you!!! Questions ?