Case Study: Retail Campaign Overview This was an incredible campaign that was able to garner massive amounts of interest and numbers during its 3.5 month run. Both promotions across this campaign reached a large portion of the app audience with over 186,000 impressions. Open and engagement rates were impressive for both promotions, but the gift card contest performed better with nearly a 4% open rate and a 43% engagement rate. Other highlights include a cumulative 45% unique engagement rate and 1,526 total leads. Insights Offer users something that resonates well and can only be obtained by engaging on the app Small incentives that users appreciate can help massively increase your database

Campaign Overview To support enrollment for their upcoming fall semester, a local charter school ran interactive radio ads across two of our partner stations. The mobile ads sent listeners directly to the school’s website. One call to action was “learn more” while the other indicated that that the school was “accepting applicants.” The “accepting applicants’ ad performed better than the generic “learn more” with a 1.1% open rate and 26% engagement rate. 4,100 MAUs AT TIME OF CAMPAIGN Insights Messaging that specifically addresses your audience needs can increase overall opens and engagement Running your campaign at a relevant time (like the months leading up to open enrollment) increases the likely-hood of capturing your target audience Case Study: Charter School Recruitment

Insights Not optimizing copy or creative can hinder the performance of the campaign as messaging and imagery get worn out Running this type of campaign at prime University recruitment times will attract more interest and gain better qualified leads Case Study: University Recruitment Campaign Overview In an effort to recruit students to their online program, a University ran an interactive radio campaign in the Spring and Fall redirecting users to their website. The campaign ran across three partner stations in Portland, OR. The promotion detail screen provided users with useful information on the program allowing users to learn more before going to the website.

Campaign Overview A local Portland pizza chain is currently running a cluster-wide campaign promoting their various weekly offers. All of the ads clicked through to the restaurant’s website. The messaging within the advertisements included price points and value propositions such as “2 Free Games!” While both advertisements are performing well, the ad with the price point included in the messaging has a 2% higher engagement rate. Insights Including a compelling price point in your messaging is a great way to encourage users to click through Running an interactive radio campaign provides insight to the daypart and day of the week that an advertisement is performing best Case Study: Restaurant- Pizza

Campaign Overview A local Portland pizza restaurant ran a multi-ad campaign on the local Top 40 and Country stations. The campaign included time sensitive ads like “Today Only!” and “Tuesday: $10 for any large pizza!” as well as more general ads such as “Thin crust pizza, only $10!” The time- sensitive ads had much higher open and engagement rates compared to the general ads. Introducing new ads throughout the three month campaign kept the users interested and the engagement rate steady. Insights Time sensitive messaging is a great way create a sense of urgency in your customers A digital campaign to accompany the on-air buy is a great way to extend the brand message beyond the broadcast Case Study: Restaurant- Pizza

Case Study: Airline Campaign Overview A low-cost airline in Mexico ran an eight week campaign on one Spanish-formatted station in Oregon to promote direct flights from Portland to Guadalajara. The call to action lead users to search for flights on the Volaris website. There were a total of 150 unique engagements, meaning that 50% of engaged users went back to the advertisement to browse through flights again. Insights International companies can benefit from local interactive radio campaigns Although targeted to the Spanish demographic, an airline like such can promote direct international flights across any demographic The months leading up to Summer are a good time to promote travel