Flextronics & Li & Fung Confidential Action Items Li & Fung 1)Review all Concept documents, provide feedback, and provide suggestions to fill gaps. 2)Provide.

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Presentation transcript:

Flextronics & Li & Fung Confidential Action Items Li & Fung 1)Review all Concept documents, provide feedback, and provide suggestions to fill gaps. 2)Provide improved Concept diagrams (e.g., SMART Sleeve, SMART Gamer’s Cap, SMART Shelf, and SMART Handbag). 3)Complete additional market demand research working to: a)Increase volumes and expand application of initiatives – we would like higher volumes and broader applications, if possible. b)Provide additional requirements, as necessary, and prioritize requirements. c)Provide any references for market demand that supports market estimates. 4)Provide Total Addressable Market (TAM) volumes (e.g., how many activewear jackets are sold per year by Li&Fung and what % of the market does this represent) for all Concepts. Flextronics 1)Compare proposed initiatives with previous and current Flextronics’ initiatives to look for relevant experiences and related outcomes. Use this experience to prioritize initiatives. 2)Conceptual design a)Estimate effort b)Determine timeline c)Estimate ‘product cost’ 3)Prioritize Concepts based on market volumes, Non- Recurring Engineering (NRE costs), and timelines to bring technology to market. 4)Complete additional market research in conjunction with Li & Fung.

Flextronics & Li & Fung Confidential SMART Locket / Pendant Li & Fung Contacts Ron Alice Dorothee Stephanie

Flextronics & Li & Fung Confidential SMART Locket / Pendant USE CASE / EXPERIENCES A digital pendant that can be personalized to the user/wearer Carries memories close and addressable; is about sharing ‘moments’ REQUIREMENTS ‘Good’ resolution, light, shape that is octagonal/round vs. square, thin Able to reach market by October, 2015 Design seamless / light weight / flexible Battery life – needs to be powerful to produce an adequately bright display Accessible day and night “e-ink” Need to consider color ‘trueness’ of “e-ink” Will require a software app that is easy to use/download photos to pendant USB port interface “Every locket tells a story” BENEFITS An interactive emotional wearable photo frame having a sleek/stylish aesthetic Next generation evolution of existing product that is wildly popular TARGET PRICE / MARKET SIZE $20 to $40 US market – 100,000 to 200,000 – first year CONCEPT EXAMPLES

Flextronics & Li & Fung Confidential SMART Locket / Pendant COMPLEXITY Display resolution brightness Battery life – 1 day vs. 1 week How to get photos on display/device USB with special case/cable Bluetooth How to create photos – app/phone/pc/web interface Price point RISKS Reality of price point – similar to that of chic jewelry Right marketing strategy ROADMAP Time Wifi/network communications Peer to peer communications Social media interaction ‘Digital charms ’