Multicultural and Global Communication Chapter 2 Multicultural and Global Communication Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 1 Explain how cultural differences affect business communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Culture and Communication People’s background, experiences, and culture influence their communication, thinking, and behavior. Apply the you-viewpoint, learn about different cultures, and recognize that individuals differ within each cultural group. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 2 Identify cultural barriers to communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Cultural Barriers to Communication Cultural relativism Ethnocentrism Lack of knowledge and understanding of other cultures Discriminatory behaviors including harassment Language differences Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 3 Explain basic guidelines for effective multicultural communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Multicultural Guidelines Understand your own culture and learn about other cultures. Keep an open mind and respect differences. Identify language differences. Adapt to communication patterns. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 4 Discuss communication challenges in a global environment. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Global Communication Challenges Variations in language and behavior patterns High-context cultures prefer indirect communication Low-context cultures prefer direct communication Differences in language patterns and implied meanings of words Differences in meanings attached to nonverbal language Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 5 Describe key strategies for effective global business communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Key Strategies Review business communication principles. Analyze the message receiver. Be open to and accepting of other cultures. Learn about other cultures and apply what you learn. Consider language needs. Student slides Business Communication Krizan, Merrier, Logan, & Williams