Income generation & business planning Athens Workshop Community Learning Ambassadors 13 th March 2014

Agenda The needs of the social economy Approach to business planning – Audiences and presentation Income generation – Management challenge – Income options – Income and impact – Explore the options Traditional approach

Social economy The need to drive social change Alter an unjust situation – Exclusion – Marginalisation – Suffering Change the status quo – Direct action – Creative thinking – Courage The Social Entrepreneur

Social entrepreneurship Characteristics Acting in the general interest Values of solidarity & empowerment Low economic capital High social capital Individual weaknesses transformed to collective strengths Innovative solutions Balancing financial, social, cultural & environmental needs

Approach What you want in the long term Vision Performance so far Potential opportunities and challenges Priorities Plan how and if community can change to meet the opportunities and challenges Checking on progress – monitoring & evaluation

Your audiences Different audiences – different presentations Funders, supporters AND your community Different types of presentation o Story - a narrative history and future scenario o Roadmap – route, destination and hazards o Logbook – framework to both plan & record activities o Flyer – short and snappy for outside audience o Library – a store of all the plans, budgets and info

Income generation* Not just better fundraising or an “income for life” Diversification across a range of income streams New funding is a challenge to management To be sustainable income needs to be: Stable Suitable Sufficient *Based on “The Sustainable Income Project – an NVCO initiative vol.org.uk/sfpwww.ncvo- vol.org.uk/sfp

The Income Spectrum Donor Funder Purchaser Consumer Gift Economy Grant Funding Structured Market Open Market ASKINGEARNING

Do you need to diversify? Review your current income streams How many funding providers do you have in each income stream? How long will your different income streams last? What is the amount of income last month or year? Explore diverse income approach What proportion of your total income comes from each income stream? What do you think is the potential growth of each income stream – from low (no opportunities) to high (lots)?

Do you need to diversify?

Income & Impact

Exercise Exemplar needed Partners to offer please Just a community with a mix of funding as the model above. Trainers then to work together to suggest various scenarios. We would provide the NVCO templates to work with

Tips and what to watch out for Implementation o Timetable o Communication Live it – it is not for the dusty shelf Change happens – manage it Keep reviewing Monitor and evaluate o Did you hit the deadlines? o Did you communicate the plan to all parties? o Is it working on the ground?

Traditional Business Plan Organisation o Describe what it is and when it was formed and why o What does it do – its services or products o Administration Where do you operate? Who manages things day to day? And who is ultimately responsible? Who works in the enterprise? Staff/volunteers? Who reports to whom? Organisational chart

Traditional Business Plan Marketing o Market analysis – Who else is in the sector around you? How is the sector doing? o What you are doing as an organisation Advertising, promotion How you deliver the service/product and at what price and cost o SWOT Strengths Weaknesses Opportunities Threats

Traditional Business Plan Financial o Running costs o Capital investment of doing something new o Income Current Potential Surpluses? Forecast (ideally 3 years)