Innovative ways of Financing Public Transportation: Best Practices from Different Cities Kaan Yıldızgöz Regional Projects Manager & Turkey Manager Regional Public Transport Seminar Contracting, Financing and Corporate Management in public transport 13 October 2011 Skopje, Republic of Macedonia

PTX2

5 axes for succesful public transport

Adaquate and Stable Funding 4 pillars: 1.increased patronage 2.enhanced efficiency 3.diversified revenue 4.stable funding Supporting the financial sustainability of the sector and helping reduce dependency on subsidies.

Conventional Public Budget Sources and Fare are not the only sources for PT!

TRANSIT + PROPERTY

“Buyers who predict new road and rail links can make a fortune” 12 February 2003 Thanks to D.Wetzel

Don Riley has shown that land around The Jubilee Line Extension stations has increased by £13 bn when the line itself only cost £3.5 bn to build

Hong Kong - MTR

Dubai Metro

So many cities! New Projects! Madrid 5 New Metro, 2 Suburban R. Stations Property Development 150 m Euro

Copenhagen - Orestad

Bogota Metro – Taxing property owners over price increases

SPONSORSHIPS & NAMING RIGHTS

General  Station & Stop Name  Line Name  Sponsorships for Events  Duration of 3-25 Years  Mainly Co-Naming Agreements (with different applications)  Long term partnership in comparision with classicadvertisement

Station Naming Rights  Dubai Metro –13 Stations – 10 Years –490 mio $ –3.77 milyon $ per station/year  New York Metro –Barclays –Atlantic Avenue Station –4 milyon $

Mall of Emirates Station

New York Subway Barclays Station

Philedelphia AT&T Station

Line Naming Rights Clevland BRT –Euclid Bus Line  “Healthline” –Under the sponsorship of Cleveland Clinic ve University Hospitals – 25 Years –6.45 mio $

Las Vegas Monorail

System Sponsorships London Cycle Hire –Barclays Bank –“Barclays Cycle Hire” – “Barclays Blue” –25 mio Sterlin –>Corporate Social Responsibility Budget of Private Companies

Events Sponsorhips

PARTNERSHIP MARKETING & LOYALTY MARKETING

Partnership Marketing Programmes

Main Modes of PT TaxiParking Museum& Theather& Cinema Other Municipal Services Toll Bridges SchoolsRestaurant & Super Market Attendence Control Social Card& Citizenship Serfvices Advertiseme nt Place Data Intelligence Partnership Marketing Other Transport Services Low Expenses Other Applications BanksGSM Companies Supermarkets Retail Other Payment System New Sales Channel & Additional Platform

Thank You! Kaan Yıldızgöz Regional Projects Manager & Turkey Manager

Innovative ways of Financing Public Transportation: Best Practices from Different Cities Kaan Yıldızgöz Regional Projects Manager & Turkey Manager Regional Public Transport Seminar Contracting, Financing and Corporate Management in public transport 13 October 2011 Skopje, Republic of Macedonia

Advantage Card 75 mio USD’ye HSBC’ye satıldı

The Economist, 6 January 2005: Frequent flyer miles – In terminal decline?

Loyalty Programmes

SEGMENTATION